With the great change in technology in today's world, instant communication and communication mobile devices has become possible for everyone. People have reached the technology that can instantly receive news about a development occurring anywhere in the world through social media. In a period when social media is so important, the preparation of visual designs in social media posts that can reach millions of people in accordance with the rules of graphic design makes these posts more effective. In the light of the research conducted in this study, the posts made by the private university, which has a large number of followers on the Instagram platform, were analyzed in terms of their formal features, compliance with graphic design principles and photo usage strategies. With the findings obtained as a result of these analyses, it is aimed to give direction to these institutions in order to make more effective posts for their target audiences. [For the full proceedings, see ED652261.]