The concept of "product" underlies the choice of books to be published, as well as their advertising, design, and sale. (Author)

This article describes a consumer-oriented'' marketing approach to zoos, including providing the atmospheric display of animals in a semblance of their natural habitat, improved tours and lectures, and extensive promotion. (JA)

This study examined the user-interface design characteristics of 107 Fortune 500 B2C e-commerce Web sites and industry differences. Data were collected from corporate homepages, B2C product/service pages, B2C interactive shopping pages, as well as customer satisfaction of 321 online shoppers. The findings indicate that (a) to attract online…

Everything needed to know about putting on a school book fair is presented in this volume. The information is based on explicit incidents and experiences from the oldest continuous annual PTA book fair in America at Marion Street School in Lynbrook, New York. The following aspects are discussed: the point of a fair, where to hold it, setting the…

A discussion of the way marketing expertise has employed sophisticated and psychological methods in packing a variety of products, including those items stocked by libraries and media centers; books, records, periodicals and audio-visual materials. (Author)

Describes the five major elements in the marketing programs created by mass-market paperback book publishers to attract consumers to their products: market research, product development, packaging, promotion, and sales and distribution. (JL)

The author describes how her success as owner of a bridal shop developed out of being in the right place at the right time, caring about customer service, and being determined to meet a challenge. (SH)

Camps can play an integral part in raising a child. The American Camping Association (ACA) has developed key messages that correspond to developmental needs of children. To portray a professional image of camp, promotional materials should incorporate these key messages, the benefits of ACA accreditation, and the same language as child development…

Examines retail sales of CD-ROMs. Topics addressed include the current situation in CD-ROM retailing; channel distribution options; myths and realities of CD-ROM distribution; the distributor; affiliate labels; sales representatives; copublishers; distribution options; distributing resources; and recommendations for new CD-ROM publishers. (LRW)

The mission of Fashion, Textiles and Design Education is to prepare students for family and community life and careers in the fashion industry by creating opportunities to develop the knowledge, skills, attitudes and behaviors needed to: (1) Examine skills needed to effectively manage clothing decisions; (2) Evaluate the use, care and production…

The purpose of this project was to develop a science-based course, "Environmental Sustainability Issues for Designers and Merchandisers". The course emphasis was on scientific concepts underlying textile-related environmental problems; the focus was on the "cradle to cradle" design model as an approach for eliminating environmental problems during…

This textbook contains material for use in training workers in a modern retail drugstore. The material emphasizes selling, merchandising, and promotional activities in an establishment that has a sizable inventory of nondrug-related merchandise as well as non-prescription drugs. Addressed in the individual units are the following topics: drugstore…

Discusses the selling of life insurance policies to students on campus. (PG)

Winners of the Pick/Promote/Profit competition presenting new ideas in college store merchandising. (PG)

Four individuals describe what it is like to exhibit at ALA's national convention: A.L. Remley discusses an exhibitor's life on the road; Paul Foreman gives an independent publisher's perspective on exhibiting; Tony Leisner gives tips on the art of selling exhibit space; and Edward Malinowski discusses the Combined Book Exhibit. (JPF)