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Peer reviewedHamblen, Karen A. – Studies in Art Education, 1983
Despite calls for change and numerous proposed alternatives, art education remains committed to the studio model. The retention of the status quo may be related to the economics of art studio materials and especially to the extensive advertising of art supply companies in art teachers' journals. (Author/IS)
Descriptors: Advertising, Art Education, Art Materials, Economics
Jessop, Deborah – Computers in Libraries, 1997
Examines developments in multimedia technologies and in the World Wide Web. Discusses CD-recordable, CD-rewritable, cable modems, personal digital assistants, digital video discs, interactivity and virtual worlds, advertising on the Web, and Intranets and CD-ROM networks. Eight tables and figures show costs, download time, estimated sales, storage…
Descriptors: Advertising, Computer Networks, Costs, Downloading
Download full textAssociation for Education in Journalism and Mass Communication. – 1996
The Qualitative Studies section of the proceedings contains the following 13 papers: "Writing as Theater: The Marketing of the Digital Word" (Sally McMillan); "Rethinking Ideology: Polysemy, Pleasure and Hegemony in Television Culture" (Luis Rivera-Perez); "Low Power FM: A Small History" (Gregory J. Adamo); "The…
Descriptors: Acquired Immune Deficiency Syndrome, Advertising, Journalism, Journalism Research
Woods, John D.; Sewell, Edward H., Jr. – 1993
Environment may be regarded as a form of communication, with environmental linguistics becoming a new discipline that will have to be explored. Its goal is to demystify some of the constructs that contribute to the built environment as a communication tool. Treating the built environment as a language requires a recognition of its dynamic nature.…
Descriptors: Built Environment, College Students, Communication (Thought Transfer), Environmental Influences
Miller, Helen B. – 1993
NCR (National Cash Register) Corporation is pursuing opportunities to make their point of sale (POS) terminals easy to use and easy to learn. To approach the goal of making the technology invisible to the user, NCR has developed an adaptive expert prototype system for a department store POS operation. The structure for the adaptive system, the…
Descriptors: Computer Software, Computer Software Development, Computers, Cues
Kerns, H. Dan – 1993
The state of the motion picture industry is reviewed, focusing on needed change in the practice of product placement. The study of the placements of advertising in films should be of interest to the student of visual literacy. Product placers are using films to advertise their products to entertainment seekers. The viewer, often a child, may not…
Descriptors: Advertising, Auteurism, Consumer Education, Consumer Protection
Huddleston, Patricia – 1992
This paper examines the development of the Merchandising Management Program at Michigan State University and the development of a teaching module which focuses on the shifting economies in eastern Europe, particularly Poland, as they change from command to market economies. An overview of Polish retail trade required the development of a study to…
Descriptors: Business Administration Education, Data Collection, Economic Change, Economic Climate
Carels, Peter; McCullough, Lynette – 1993
A pilot project was developed in which the Advertising and Market Research Center of the Vienna School of Economics and Business in Austria and the German Department as well as the Marketing Department of Miami University in Ohio are working together to collect market research data and formulate a market entry strategy for Roemerquelle, an…
Descriptors: Business Administration Education, Demonstration Programs, Experiential Learning, Foreign Countries
Ohio State Univ., Columbus. Center on Education and Training for Employment. – 1994
This instructor guide for a unit on selling in the PACE (Program for Acquiring Competence in Entrepreneurship) curriculum includes the full text of the student module and lesson plans, instructional suggestions, and other teacher resources. The competencies that are incorporated into this module are at Level 2 of learning--planning for a business…
Descriptors: Advertising, Behavioral Objectives, Business Education, Competency Based Education
Midland Coll., TX. Business and Economic Development Center. – 1990
Designed to highlight business opportunities of the 1990s as well as available educational programs relating to international business, this report contains six presentations from a 1990 conference on international trade hosted by Midland College (MC). The first article, "Texas in the Global Economy: Attitude and Opportunity," by John A.…
Descriptors: Business, Business Administration, Business Education, Community Colleges
Montana State Office of the Superintendent of Public Instruction, Helena. – 1981
This handbook has been designed to provide classroom teachers with relevant, ready-to-use materials geared to supplement classroom instruction in marketing and distributive education. The projects/activities have been organized using the major units of instruction of the Montana Curriculum Guidelines for Distributive Education, except for a…
Descriptors: Administration, Decision Making, Distributive Education, Guidelines
Oklahoma State Dept. of Vocational and Technical Education, Stillwater. Curriculum and Instructional Materials Center. – 1988
This document contains the occupational duty/task lists for seven occupations in the fashion merchandising series. Each occupation is divided into 6 to 15 duties. A separate page for each duty in the occupation lists the tasks in that duty along with its code number and columns to indicate whether that particular duty has been taught and to…
Descriptors: Behavioral Objectives, Distributive Education, Employment Qualifications, Fashion Industry
Snyder, James A. – 1981
This instructor's guide accompanies the self-paced student training modules on parts counter, available separately as CE 031 572. Introductory materials include a description of the components of the pre-apprenticeship project, discussion of teacher's role in students' completion of the modules, and scope and contents of Phase 2 training. Each of…
Descriptors: Advertising, Annotated Bibliographies, Auto Parts Clerks, Behavioral Objectives
Long, Diana – 1979
This publication contains the student materials for the competency-based curriculum in agribusiness management for high school students in West Virginia. The purpose of the competency-based education curriculum is to provide a set of West Virginia-validated agribusiness tasks, along with the steps needed to perform each task, the evaluation…
Descriptors: Accounting, Advertising, Agribusiness, Agricultural Education
Lankford, Dave; Comte, Don
Nineteen lesson plans on selling are presented in this performance-based curriculum unit for distributive education. This unit is self-contained and consists of the following components: introduction (provides overview of unit content and describes why mastery of the objectives is important); performance objectives; pre-assessment instrument…
Descriptors: Behavioral Objectives, Competency Based Education, Curriculum Guides, Distributive Education
