Retail marketing practices can be successfully applied to career information at placement centers. (CJ)

New continuous feeding program offers student a variety of dining patterns and steps up employee efficiency. (Editor)

The University Network Publishing Corporation (UNP), a new company that promises to print alumni magazines at "no cost" to the parent institution, is discussed. UNP will furnish a magazine shell with national advertising and the participating institution will fill in with its own material. (MLW)

With cooperation between a state-supported agency and local merchants, the downtown shopping area of the village of Oak Park was converted into a car-free mall featuring cultural activities. (JD)

An Illinois school system won a bond issue election with a 30-day marketing campaign. Helpful marketing practices include identification of the target audience and finding the best medium to reach the audience. (MLF)

A guide to student fund-raising activities offers 10 rules for successful fund-raising, guidelines for selecting the appropriate kind of event or campaign, and 9 possibilities: selling a popular item; food functions; gaming/gambling events; sporting events; social events; social selling events; talent shows; services; and solicitation. (MSE)

Describes ski-industry and winter-tourism growth in Appalachia. Sketches ski-resort developments in Maryland, Pennsylvania, North Carolina, and West Virginia. Describes economic threats to industry, its economic impact on Appalachian states and region, resorts' general qualities, and ski industry's promotional efforts. (TES)

A large part of any merchandising program is picking products that will sell. Sixty alumni professionals were asked about their ideas. Some of the winners included a watch with the institution's seal, a windsock, and athletic shoes. Some of the losers included a sweater and a commemorative plate. (MLW)

The Blank Check Order System was developed to cut paperwork and in-store processing costs for special order books. The customer pays in advance and the bookstore sends a blank check order to the publisher. The process and its advantages are described in detail including evaluation by publishers and college store managers. (JT)

The article summarizes the findings from the September 1973 Bureau of Labor Statistics' first occupational wage survey of department stores in over 20 years, covering full-and part-time nonsupervisory workers in 17 occupations. Occupational wage levels varied widely with top pay levels reported in New York, San Francisco, and Seattle. (MW)

This student workbook on starting a small business is part of the entrepreneur training program at Ocean County (New Jersey) Vocational-Technical Schools. The workbook consists of 16 units containing goals and objectives, study questions, exercises, sample materials, and information sheets. Unit topics are as follows: being a small business owner;…

The Merchandising Food Service Training Manual contains 12 lessons and 2 appendixes. Class activities and handouts are interspersed among techniques for selling and merchandising meals, information about life value roles and how food participants may improve public images, material about customers' backgrounds and attitudes, methods of competitors…

ONE OF A SERIES DESIGNED TO HELP TEACHERS PREPARE POSTSECONDARY STUDENTS FOR AGRICULTURAL MACHINERY SERVICE OCCUPATIONS AS MECHANICS, MECHANIC'S HELPERS, PARTS MEN, AND SERVICE SUPERVISORS, THIS GUIDE AIMS TO DEVELOP STUDENTS' KNOWLEDGE OF THE OPERATING PROCEDURES OF A SERVICE DEPARTMENT AND ABILITY TO CARRY OUT THE FUNCTIONS OF A SERVICE…