Discusses the renewed importance of retail sales in the children's book market and the emergence of three kinds of children's books: lavishly illustrated picture books, novels by brand name authors, and imaginative merchandise books. Discusses how children's books reach institutional and retail markets. (EL)

Reviews several methods to increase yearbook sales and generate more funds for future publications. (AEW)

A National Association of College Stores (NACS) guide to practices is provided. These practices were designed to furnish administrators with data on store operations and to provide administrators and store managers with data required to assess the quality and effectiveness of store performance. (MLW)

Discusses the marketing value and strategic necessity of planned and promoted customer education. The article examines customer training by the manufacturer as a definite trend in the microcomputer industry. Elements of a good customer training program are described along with suggestions for starting such a program. (CT)

Recommendations are offered regarding the need for accuracy in estimating past course enrollment, information needs in initial ordering, sales potential of unsold inventory, and the use of computer assistance. (LBH)

Changes in bookstore management and marketing procedures are described which have contributed to increased sales of 140 percent. Mention is made of inventory control, salaries and wages, store reorganization, and planning and control. (LBH)

This report details the seven categories tracked by the Center for the Analysis of Commercialism in Education (CACE) between 1990 and 1999-2000: sponsorship of programs and activities, exclusive agreements, incentive programs, appropriation of space, sponsored educational materials, electronic marketing, and privatization. The 1999-2000 report…

The pressures for change from within the profession as well as from outside sources are encouraging when their purpose is to reach more students, present a more comprehensive program, and vary the type and depth of subject matter to meet differing career interests. (Author/SC)

Discusses the role and functions of the library promotion director within a commercial publishing house, outlining in the process the responsibilities and activities of the library services director for a specific firm (Dial Press/Delacourte Press). The nature of book promotion for bookstores and libraries is described. (JL)

Surveys French teaching in commercial schools, discussing teaching goals and assumptions regarding the learners. In French teaching at the advanced level, particular importance is accorded to oral communication in the field of sales transactions. A teaching unit in this area is included. (IFS/WGA)

A special booklet, "Faculty Guide to Textbooks," was developed by the college store personnel as an open, frank form of communication. The faculty is given the reasons why and the times when text information is needed along with the activities that are generated in the store upon receipt and implementation of the data. (LBH)

Increasingly, college bookstores are departing from the traditional model and becoming high-technology retailing environments, providing books, merchandise, food services, and entertainment in one location. Critics say they lack charm and are attempting to do too much; supporters feel they are better positioned for sales in a competitive market.…

Describes how directors can plan and develop a written marketing plan which can increase enrollment at child care centers. Components of successful marketing plans include parent retention; program merchandising; staff and director training; sales promotions; networking; and enrichment programs/fundraising. (NH)

Corporations have used and continue to use schools as conduits to establish consumption as the ultimate expression of participatory democracy and, thus, as the supreme good and standard of personal growth. By nurturing this narrow moral ideal as the "summum bonum" (the highest good) of public and private life, our corporate-infused schools work to…