Courses taken for the bachelor's degrees are examined for specific majors and overall fields of study (i.e., education, humanities, social sciences, quantitative fields, and business). Analyses are based on college transcripts of 4,440 participants in the National Longitudinal Study of the High School Class of 1972. Majors in quantitative fields…

Computer literacy has been identified as one of the most important factors for the effective use of computer-based technology in the workplace. Managers need to know the most efficient methods available to teach computer skills to their employees in a short time. Such methods need to be suitable for all employees, whether academically gifted or…

Outcomes of college attendance for business and humanities majors were compared. Two assessment instruments developed by the American College Testing Program were used: the College Outcomes Measurement Project (COMP) and the Alumni Survey. For a sample of college seniors from 52 colleges, the COMP tests were used to measure performance in the…

In response to the expressed need for cooperation between the academic and business sectors, Miami-Dade Community College established a Center for Business and Industry at the College's Mitchell Wolfson Campus in the Miami business district to centralize college programs, marketing, and other ties with the local business community. This…

This project was conducted to develop a strategic plan to improve the quality of the Master of Business Administration program at Dowling College (Oakdale, New York), focusing on the issue of specialization in the program, the importance of the curriculum in future careers, the quality of instruction, and the quality of college facilities and…

One teacher's experience in developing and teaching a college-level business Spanish course is described. The discussion contains information about the choice of content, level, cultural content, and objectives, and includes examples of instructional activities and class projects. The course was designed to focus on business correspondence and…

Three historically significant religions of Japan and the corresponding cultural norms are examined as they affect consumer behaviors and, consequently, marketing in that country. The religions are Buddhism, Shintoism, and Confucianism. The fundamental doctrines, attitudes, and social patterns associated with each religion are outlined and their…

A commercial Spanish course offered at Marywood College (Scranton, Pennsylvania) serves both Spanish majors and majors in international business. In addition to language proficiency activities common to most commercial language courses, students have identified two projects as most functional and challenging: (1) a "carpeta" or file into…

A survey elicited information from the business community on the written and oral business communications skills needed by entering first-level management and supervisory personnel. It also gave the business personnel surveyed the opportunity to evaluate the business communications competencies currently offered in college business communications…

Abilities needed for effective managerial performance were identified and sequenced to improve the management curriculum at Alverno College. Performance, perceptions, and careering and professional development of 103 women managers and executives from 53 Milwaukee private corporations were evaluated using a performance measurement system. A…

One of the most difficult tasks business and professional communication teachers face is teaching students to appreciate cultural differences and their effects on business communication, both domestically and internationally. Students from a homogeneous background may dismiss or disparage cultural differences. Some classroom exercises can help…

Following the early success of its inclusion of languages in the master's-level business administration curriculum, Baylor University began to emphasize foreign language study more heavily in its undergraduate business administration program. The revised program, to be fully implemented in 1989, encourages students to choose 11 hours of language…

The 5-week French Business Language and Environment Program at the Nantes Graduate School of Business is intended for overseas students of any country with at least a good intermediate level of general French language proficiency, or for language faculty wishing to acquire French business language and concepts and gain exposure to the case method…

The design of the Graduate Management Admission Council's (GMAC) New Matriculants Survey, which gathered data on 2,053 first-year students at 91 U.S. graduate schools of business and management in 1985, is described. The basic purposes and parameters of the GMAC Survey (requests for proposals) are explained, and the GMAC survey design is detailed.…

The Measurement and Evaluation Center of the University of Texas (Austin) conducted a validity study to assist the Department of Management Science and Information (DMSI) at the College of Business Administration in establishing a program of credit by examination for an introductory course in electronic data processing--Data Processing Analysis…