We introduce a novel type of assessment that allows for efficient grading of higher order thinking skills. In this assessment, a student reviews and corrects a technical memo that has errors in its formulation or process. To overcome the grading challenges imposed by essay-type responses in large undergraduate courses, we provide a Visual Basic…

Performance conversations are a critical and necessary part of performance management. Feedback is most effective when it is constructive and when it involves a dialogue rather than a monologue, but people often struggle with this skill. This activity includes an experiential exercise that applies a five-part process for performance feedback,…

This manuscript examines the adaptation and integration of intergenerational learning to create an inclusive marketing education environment. The development of innovative course designs to promote intergenerational learning and age-friendly curricula is an opportunity for educational institutions, given a demographic shift in many parts of the…

There is empirical evidence on the factors influencing students' understanding of various subjects in higher educational institutions. However, there is a deficit in studies about the link between teacher knowledge and teaching methods on students' understanding of corporate governance course. Thus, this study investigates whether students'…

The University of Mississippi has a history and continued stigma of not being a welcoming place for people of color. While the university has made strides to distance itself from its past, negative stereotypes and perceptions still exist among some students and parents. These stereotypes and perceptions can make recruiting students more difficult.…

Using multivariate regression, we identified situational, personal and contextual variables correlated with business students' self-reported rates of academic misconduct. The most influential predictors of increasing academic misconduct were: higher estimates of peers' academic misconduct, increasingly negative perceptions of the program's…

In recent decades, the focus and approach to college students' development and engagement had evolved to include more holistic student developmental factors (i.e., mental, emotional, financial, social/spiritual, and physical wellness) as higher education professionals assisted students in multiple areas of development. Higher education…

To provide the current student generation with an innovative online learning method, podcasts with science fiction short stories are introduced to marketing education. Findings from neurology and psychology point to positive effects of storytelling for gaining knowledge and developing interpersonal skills. Science fiction stories challenge common…

There is a growing awareness of the importance of financial management skills. However, few studies have systematically examined this topic in China's current higher education (HE) system. In this study, we examine whether enrolling in a finance-related program, either as a degree program or as an elective, improves students' financial literacy…

The objectives of this study were to validate the effectiveness of using instructional videos in online introductory accounting courses and to examine how specific student characteristics relate to online video-viewing behavior. Data were collected from ten online course sections of introductory financial accounting taught by two different…

Many experts project generative AI will impact the types of competencies that are valued among working professionals. This is the first known academic study to explore the views of business practitioners about the impacts of generative AI on skill sets. This survey of 692 business practitioners showed that business practitioners widely use…

Research is urgently required to understand COVID-19's impact on international students and satisfaction with support interventions. This study investigated these dimensions for international business students studying in Australia to inform international HE policy and marketing. Qualitative research identified the main impacts: financial hardship…

Using a quasi-experimental method and content analysis as a technique, this study tests ChatGPT, in its version 4, by assessing its textual characteristics and overall understanding regarding the recognition criteria of provisions under International Accounting Standards (IAS) 37, as issued by the International Accounting Standards Board (IASB).…

It was observed within the Bentley University Fall 2023 Semester Introductory Finance curriculum that applying ChatGPT-4 in a tutoring environment coincided with significantly worse student outcomes compared to no tutoring, finance tutoring, and general non-finance tutoring. This study leveraged a population of 408 freshman and sophomore…

The purpose of this qualitative descriptive study was to describe the experience of Millennials with a Bachelor Degree in Business Management or management related disciplines seeking employment in their field of study in NC the first three years after graduation. The theoretical foundation of the study was human capital theory. The research…