This paper argues that western instructors of public speaking courses, along with those in the forensics community, can benefit from the insights offered by the eastern tradition. Examining the Indian religious text, the "Bhagavad Gita," reveals insights that can change the way message construction, audience empathy, and speaker…

This collection of new plays for young actors comes from the repertoire of the Young Conservatory, a professional theater training program for young people ages 8 to 18 at the American Conservatory Theater. Each of the five plays in the collection was developed in this way: an outstanding professional playwright is invited to create a new play…

Pointing out that what sells a story idea for film or television is not writing the script but preparing the "treatment"--the brief pitch of a story to a producer or agent--this book furnishes dozens of examples of treatments from actual productions. The book makes the distinction between scripts designed for feature films, episodic…

This book is about understanding people's behavior and changing that behavior using a discipline called "social marketing." It is based on the idea that all marketing is an exchange: if you want people to change their behavior, you have to offer them something, be it security, information, an image, or a feeling of belonging. The book…

This paper is part of a larger project which explored the impact of writing across institutional boundaries via e-mail on freshman students enrolled in several schools and universities located in Tennessee--Bryan College, Columbia State Community College, and Middle Tennessee State University. The paper explains that in addition to their regular…

The popular romance novel overlaps other genres in that it shares characteristics of mysteries, thrillers, erotica, adventure, etc.; however, it can be differentiated from those genres by the fact that the central story is not the mystery or adventure but rather the romance between the hero and heroine. The Romance Writers of America organization…

Studies show that clearly written documents improve compliance and decrease litigation. Writing that considers the readers' need for clear communication will improve the relationship between the government and the public it serves. This handbook contends that the most important goals are to engage the reader, write clearly, and write in a visually…

While its educational goals were yet to be defined, the aims of the radio in the early 1920s included the social goal of cultural pluralism; the economic goal of profiteering; the military goal of communicating, training, and surveillance; and, the political goal of propaganda and morale building. In the end, like previous technological advances,…

Media portrayals involving sexuality can contribute to the sexual socialization of young people. If television is an important source of information and potential influence about sex for young people, then obviously it is important to understand the nature and extent of sexual information that is being conveyed by television. This report contains…

Contending that public broadcasting has great potential to invigorate national discourses and to function as an agent of social change; at the beginning of the 21st century, many public television licensees are united solely by a core programming schedule and the need to raise funds at least four times a year. The paper traces the history of…

Anne Fisher, a pioneer in British education, was one of the few females in the 18th century to publish a significant grammatical work, one that was used widely in classrooms. This paper highlights Anne Fisher's historic achievement and argues from the discipline of the history of rhetoric that the two verbal disciplines of rhetoric and grammar are…

Recounts the life and career of Robert Lawson, an author and illustrator who is neglected today but who was responsible for three very popular children's books in the 1930s and 1940s. States that he is still the only person ever to receive both the Caldecott Award and the Newbery Medal. (PA)

Gives the background of picture books. Contends that they are constantly evolving and now include at least six different categories. Finds they now constitute literature for older audiences. Muses on just who is the audience for these sophisticated books. Furnishes activities which may be adapted for the classroom and help to clarify today's…

Notes that the number of Hispanic children in schools is growing. Presents an annotated bibliography of 46 Hispanic plays, sources of information, and organizations dealing with Hispanic themes and ideas. (PA)

Describes the steps involved in writing a successful proposal, including management, costs, style, and audience considerations; and identifies the essential elements for a useful needs assessment and provides criteria for helping develop and use one. (Author/LRW)