THE NATIONAL CENTER FOR SCHOOL AND COLLEGE TELEVISION WAS ESTABLISHED IN 1965 BY THE OFFICE OF EDUCATION AND THE INDIANA UNIVERSITY FOUNDATION AS A PERMANENT AGENCY TO PROVIDE QUALITY INSTRUCTIONAL TELEVISION MATERIALS AND COURSE DISTRIBUTION ON A NATIONAL SCALE. NCSCT MAKES MATERIALS AVAILABLE BY EVALUATION, ACQUISITION, REVISION, AND PRODUCTION,…

This issue of "Media & Values" provides essays and teaching ideas for addressing the influence of the media in society and the growing incidence of addiction. Articles in this issue include: (1) "Culture of Addiction" (Rosalind Silver); (2) "Crack and the Box" (Pete Hamill); (3) "When It Comes to Drugs, Beware the Censor's Fix" (David Musto); (4)…

This study is the main element of the summative evaluation of "Freestyle," a television series on sex-role stereotyping and career awareness. The series was developed for fourth to sixth graders viewing it at home or at school and contains 13 half-hour episodes. In seven test sites across the country, 268 teachers used…

VIDAC (Video Audio Compressed), a new technology based upon non-real-time transmission of audiovisual information via conventional television systems, has been invented by the Westinghouse Electric Corporation. This system permits time compression, during storage and transmission of the audio component of a still visual-narrative audio…

Nippon Hoso Kyokai (Japan Broadcasting Corporation--NHK) is the only public service broadcasting corporation in Japan. Financed almost exclusively by subscribers fees, NHK runs two television services, two radio networks, and an FM service. Its 60 million viewers may choose from entertainment programing such as quiz shows, musicals, serials, and…

A program of inter-university communication was established in England. It explored theoretical possibilities and concluded that the time is ripe to establish a series of experimental exchanges between universities. It explored five major questions. What academic needs did universities feel might be met by co-operation through educational…

Sports programming plays a significant role in the media messages that American boys receive today. To explore the messages that sports programming presents to its audience, this report relates the findings of a study that analyzed a representative selection of sports programs and their accompanying commercials; also presented are findings from a…

Followed up on 570 adolescents studied as preschoolers. Found that preschoolers' viewing of educational television programs was associated with achieving higher grades, reading more books, placing more value on achievement, exhibiting greater creativity, and behaving less aggressively as adolescents more consistently for boys than girls. Found…

This sourcebook provides background materials and teaching suggestions for Catholic Church educators implementing a media literacy program. The six chapters are: Chapter 1, "Why Media Literacy?," recognizes the Catholic Church's challenge and a call for critical consciousness. Chapter 2, "The Four Principles of Media Literacy," is subdivided into:…

Suitable for classroom use, the handbook promotes public awareness of the need to provide more positive role models and fewer negative stereotypes on children's television. Each section contains photographic examples and quotations by members representing organizations such as Black Endowment Television, the National Association for the…

This case study is one element of the summative evaluation of "Freestyle," a television series on sex-role stereotyping and career awareness. The series was developed for fourth to sixth graders viewing it at home or at school. The goal of this study was to organize the history of the project so as to present transferable lessons to the…

This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 16 titles deal with the following topics: children's reactions to television commercials and their associated products; an observational instructional analysis of "Sesame Street"; the effects of feedback in televised…

The problems and successes of instructional television (ITV) in elementary and secondary schools in New York State between 1966-68 are reported here as the basis for recommendations which may facilitate the continued development of ITV in the state. Sixty-five schools, representing 60 percent of the ITV-using schools, and nine nonusing ITV schools…

NATIONAL LEADERS WERE BROUGHT TOGETHER TO FOCUS THEIR ATTENTION ON THE GENERATION OF GUIDELINES FOR RESEARCH AND DEVELOPMENT PROGRAMS TO EXPAND AND IMPROVE TRADE AND INDUSTRIAL TEACHER EDUCATION. TO PROVIDE BACKGROUND INFORMATION AND TO STIMULATE THINKING, SEVERAL PAPERS WERE COMMISSIONED AND PRESENTED. THESE PAPERS INCLUDED--(1) "A REVIEW OF…

The Theory and Methodology Division of the proceedings contains the following 16 papers: "The Deep Audit as an Epistemology for the Watchdog: Computer-assisted Reporting and Investigative Journalism" (John E. Newhagen); "Race and Class in 1980s Hollywood" (Chris Jordan); "The Impact of Website Campaigning on Traditional…