Objective: Students will identify several unique characteristics of verbal vs. visual messages, including the superior ability of language to communicate objective, factual, philosophical content in past, present, and future terms; and the superior ability of visual images to communicate social-emotional meaning and concrete information limited in…

Many historical and traditional symbols are recorded in cemeteries. The symbols and motifs on tombstones profile individual lives, but they also convey information regarding a society's order, values, religious practices, and realities at the time of the individual's death. The primary goals of this research effort were to identify a variety of…

This paper presents an overview of three-dimensional media technologies (3Dmt). Many of the new 3Dmt are the direct result of interactions of computing, communications, and imaging technologies. Computer graphics are particularly well suited to the creation of 3D images due to the high resolution and programmable nature of the current displays.…

Using the metaphoric story device of two tribes, one that builds their culture around words and the other which depends primarily on visual perception, this paper suggests a distinctive mental paradigm at work within the society of artists, who pursue visual literacy through graphic ideation. The author discusses his education in art and his…

This is a pilot study which addresses whether teachers should be taught about visual literacy. A preliminary review of the literature revealed that: (1) prospective teachers need training in the skills and knowledge related to visual literacy if they are to develop such skills and knowledge in their students, and (2) visual literacy is not a…

This study explores the interpretation of two types of flow diagrams composed of different visual elements intended to communicate the same meaning. Using linear and cyclical diagrams, the study focused on whether, given a series of diagrams using linear elements and a series using cyclical elements, both types of visuals convey the same message…

The purpose of this study was to measure how well business and professional people from various cultures interpret symbols commonly used in international business presentations. Questionnaires contained 15 black and white symbols, selected from the clip art collection of Harvard Graphics business graphics software. Respondents from the United…

The purpose of the study reported in this paper was to examine the effect of visuals possessing different amounts of realistic detail and the effects of integrating covert and overt rehearsal strategies into visually complemented prose instruction. A total of 128 university students participated in the study, which involved a prose text on the…

A few of the relationships between visual and verbal components are explored. Visuals are considered to be things that can be seen, visible things other than printed words that are used in a communication process. The term verbal applies to written or spoken words. The natural tendency for visual and verbal components to be mutually supportive has…

This paper argues that a completed study pertaining to the various factors involved in the proper recognition and aesthetic application of moving images (primarily television pictures) should consider: (1) the individual viewer's general self-awareness, knowledge, expertise, confidence, values, beliefs, and motivation; (2) the viewer's…

For the most part, the visual component has been ignored in programs developed to improve the general education of undergraduate students. At the University of Cincinnati (Ohio), however, a general education program has been developed that includes a visual literacy component. Faculty development workshops have been held to remind faculty members…

A developmental study investigated the pictorial and linguistic main idea identification skills of 104 students in second, fifth, and eighth grades. In the pictorial task, the subjects studied a complete picture story and ranked the effectiveness of four separate main idea alternatives at capturing the meaning of the story. Following the same…

Limits of graphic display design component variation based on cognitive tolerance for imprecision were investigated using compatibility functions. The compatibility function is an empirical definition of a perceptual category representing the grade of membership of an implied physical attribute into a corresponding conceptual category, measuring…

This book, describing the result of extended research on how charts/graphs convey information, develops a scheme for describing/analyzing information contained in graphs/charts. A psychological theory of knowledge of the reader and the mental events which occur in attempting to read a graphic display are the two focal points of the book. A…

Through the use of a visual literacy process of instruction as an initial stage in perceiving and creating, beginning college art students can acquire knowledge and skills for completing successful drawings. This process includes the following steps: selecting a simple and familiar subject; studying the entire form of the subject; looking for big…