This paper examines the ethos-centered crusade in which the evangelist, not a doctrine or a political/social issue, becomes the reason the audience attends to the message. The paper analyses how the Billy Graham crusades fit this definition--the fame of the evangelist extends beyond any individual crusade, the message preached by the evangelist…

Part of a larger rhetorical biography, this essay examines several of the narratives of the southern writer and humorist, Irvin S. Cobb (1876-1944), to understand the unhappy "ordinary experience" of Southern racism and sexism. Following a biographical introduction, the first section discusses Cobb's narratives, while the second deals…

Exploring the idea that urban culture has changed food sharing practices and, in effect, produced a cultural "advertisement" in the marketing and selling of the fast food franchise, this paper discusses the commercial replication of community and the communion of food sharing in this new fast food culture. Following an introduction that…

A project in which high school students examine the social history of the United States through a popular music presentation is described. The introduction of the paper draws together a series of sources which emphasize the importance of popular music, particularly during the 1960's and 1970's. The social effects of popular music are outlined:…

A study was conducted to examine the relationship between American mass media and the black community. Subjects were two groups of black midwestern college students--one group studying at a predominantly black university and the other at a mostly white university--with similar social and economic backgrounds. It was hypothesized that black…

Cultivation theory states that television engenders negative emotions in heavy viewers. Noting that cultivation methodology contains an apparent response bias, a study examined relationships between television exposure and positive restatements of cultivation concepts and tested a more instrumental media uses and effects model. Cultivation was…

The foreign language student must experience popular culture to fully comprehend the framework in which the foreign language functions. Traditional language learning, preoccupied with words, syntax, and pronunciation, has ignored this element, leaving students unprepared to interact with individuals in the target culture. Classroom activities to…

In all educational settings, electronic media are pervasive and increasing in popularity because of the speed of transmission and searching of information files. However, in the case of popular media--such as magazines, books, and newspapers--little importance is placed on the speed of transmission, and conversion to electronic books or magazines…

Employing a body of texts for the reading and study of literature in the English classroom leads to much argumentation, with much disagreement about what is fair game for the writing student. To help determine which texts to select it is necessary to define cultural literacy in a different way from that of E. D. Hirsch. Hirsch would prescribe…

In the final part of an eight-part series of radio broadcasts from the People's Republic of China, transcripts of the broadcasts are presented in Chinese along with a list of characters and a synopsis in English and a Chinese-English glossary. The transcript is intended to be used with a cassette tape of the play. The series was designed to assist…

The use of popular theatre to overcome community development problems in underdeveloped countries through adult education is introduced and its relationship to the concept of participatory research is explored. Material is arranged in four sections. The first of these presents an introduction to popular theatre and participatory research. Stemming…

Comic art is one of the most popular storytelling media around the globe. From classic American comic strips to Japanese Manga, comics cover subjects ranging from humorous teen angst to social commentary. Comics class in an afterschool program is a natural draw for many young people. Older youth, in particular, vote with their feet when it comes…

The development of national communications systems, particularly radio and television, and the impact of this technology on the largely traditional society of Indonesia was the focus of this two-year repeated survey sponsored by UNESCO. The sociocultural effects of radio and television communications on Indonesian national integrity, language use,…

This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 12 titles deal with the following topics: (1) John F. Kennedy's rhetoric during the 1960 West Virginia presidential primary; (2) male and female modes of rhetoric; (3) charismatic communication and faith healers; (4) the ideology…

A total of 286 subjects was presented with a series of motivations and asked to evaluate the relative importance of each in their exposure/avoidance decisions about watching sports programs on television. The 188 sports viewers assessed the importance of each motivation for their viewing of baseball, hockey, football, and tennis. The 98…