Why should our life science colleagues adopt, adapt, and implement fractal thinking into their research and teaching paradigms? While numerous articles and books have been written about the utility, power, and insight that can be gained by using fractal analysis of data and developing fractal models, other than just appreciating the beauty of fractal biological images, (1) how do we help our life science colleagues to know why they should learn about fractals, (2) where and when fractal analysis and modeling are most applicable, (3) which tools should be applied, (4) what would a fractal perspective offer them in terms of potential for more deeply understanding their problem, and (5) how do these complement and/or contradict their current practices?