"King Corn" is in so many ways the story of how government food policy has entirely remade the food landscape in the United States over the last 40 years. From the massive expansion of the number of acres of corn grown across the country, to the ever-increasing ways that corn is incorporated into the food production process, to the…

Purpose: Through examination of a case study this paper aims to describe a brand re-positioning exercise and explore how an emotionally driven approach to branding can help create meaningful connections with potential undergraduate students and can positively influence choice. Design/methodology/approach: The paper's approach is a case study…

This paper describes the design, implementation, and evaluation of a marketing career speed networking event held during class time in two sections of the consumer behavior class. The event was coordinated through a partnering effort with marketing faculty and the college's Career Center. A total of 57 students participated in the event, providing…

In this paper, the authors explore what citizenship means in an age that is largely defined by consumption and when education--both within and outside of schools--has become increasingly commodified and commercialized. They raise questions regarding how citizens, publics, and axiological dispositions are formed and deformed by the parasitic…

Students with an understanding of economics are better equipped to comprehend the forces that influence people's standard of living and overall financial well-being. Broad-based economic literacy supports an environment where students can participate in America's democracy as well-informed and responsible citizens, whose collective actions may…

In the fall of 2008, the Federal Reserve Banks of Atlanta and St. Louis began a systematic evaluation of their economic and personal finance educational outreach programs. Both banks were interested in developing tools to assess the success of their existing economic and financial education programs. However, before any assessment could begin, a…

Many textbooks define economics as the social science that studies how people make choices when faced with scarcity; or how a society decides what to produce, how to produce, and for whom to produce. Regardless of the definition, students' economic understanding is fundamental to their financial well-being and their ability to build successful…

The authors modeled the relationships between students' perceptions of interactive technology in terms of whether it helps them pay more attention and be better prepared in a Consumer Behavior course and their attitude toward and satisfaction with it. The results suggest that students who feel they pay more attention due to the use of Interactive…

Hopi Brian Honyouti's "clown" sculptures stem from his personal and political views and comment on commercialism, big business, greed, over indulgence, and irresponsible and sexual behavior. This essay explores the meaning of these carvings to Honyouti, to Hopiit, and to the buying public, as well as their relationship to "tithu," the carved…

A long tradition of adoption of innovations research in the information systems context suggests that innovative information systems are typically adopted by the largest companies, with the most slack resources and the most management support within competitive markets. Additionally, five behavioral characteristics (relative advantage,…

New products continue to launch quickly but many of them are converged products. The "new product" is not a completely new thing to consumers and the basic features stay the same. As a result, the added functions or fancy design can't explain why consumers adopt the new media. Past studies have examined perceptions of innovations or user…

This dissertation research studied how different degrees of knowledge of online security risks affect B2C (business-to-consumer) e-commerce consumer decision making. Online information security risks, such as identity theft, have increasingly become a major factor inhibiting the potential growth of e-commerce. On the other hand, e-commerce…

The "credit card effect" describes a finding where greater value is given to consumer items if credit card logos are present. One explanation for the effect is that credit cards elicit spending behavior through associative learning. If this is true, social, economic and historical contexts should alter this effect. In Experiment 1, Year…

Provoked by concerns about climate change, resource depletion and economic recession, the concept of food security has experienced a renaissance in international policy and research agendas. Despite this interest, the problem of food insecurity in wealthy countries has still not received enough attention. We argue that it is worthy of research and…

We conducted preference assessments with 4 typically developing children to identify potential reinforcers and assessed the reinforcing efficacy of those stimuli. Next, we tested two predictions of economic theory: that overall consumption (reinforcers obtained) would decrease as the unit price (response requirement per reinforcer) increased and…