Based on the idea that the relationship between a client and its advertising agency is primarily a "people" relationship, a study was undertaken to examine the factors that influence a client's satisfaction with its agency, particularly in the day-to-day, or maintenance, phase of the relationship. Data were taken from responses given by…

One hundred and one subjects responded to a questionnaire examining newspaper readers' response to news photographs depicting accidents. Each questionnaire contained four different accident scene photographs, with cutline information stating that the individual in the photograph either had died or was not seriously hurt. Each photograph was…

Based on the premise that large newspaper chain ownership can threaten a diversity of ideas, a study investigated the extent to which individual newspapers' editorial autonomy may be damaged by chain ownership as reflected by presidential campaign endorsement patterns. Data for this study were compiled from "Editor & Publisher"…

A study compared the organizational styles of television station program directors (PDs) against indicators of market and department size, personnel stability, job satisfaction, and productivity. Researchers used the four types of management styles used by Likert: exploitative authoritarian, benevolent authoritarian, consultative, and…

Noting that advertising agencies have not been examined as a collective industry, this paper looks at the development and structure of the advertising agency industry. The first portion of the paper discusses the development of the agency. The remaining two sections deal with trends in and the structure of the industry including: (1) the growth of…

A study was conducted to learn more about voters' use and perception of endorsements in the 1984 presidential election. Six interviewers were trained and then assigned to a random sample of precincts in Orlando, Florida, on the day of the 1984 presidential election. Each interviewer stopped every third voter and asked those willing to cooperate 12…

Results show that no clear pattern of coverage can be discerned in newspaper column inches alotted to the fatal shootings of white students at Kent State and black students at Jackson State and Southern University. (RB)

Indicates that accurate science writers have undergraduate degrees in English, journalism, or biology, have taken post graduate biology or journalism courses, and have some newspaper and freelance writing experience, plus experience in public relations. (RB)

Research in broadcasting has increased substantially and can be used to aid in a variety of broadcast-related decisions. This paper focuses on audience analysis, an area of knowledge necessary for deciding analysis, an area of knowledge necessary for deciding special-program content, format changes, and aspects of news programming. Topics…

In a national survey conducted during 1973 and 1974, 160 managing editors answered a questionnaire concerning the newshole policies of their papers. According to the survey, the typical daily newspaper in the United States uses slightly less than 45% of its space for nonadvertising content, reflecting little change since a 1957 survey. Larger…

Concludes that the campus newspaper is the number one source of information for college students, ranking higher than radio, television, and area newspapers. (RB)

An experiment conducted to test whether the edited insertion of cutaways in have a measurable effect on the viewer's perceptions of the performer involved. (Author)

Examines the media's influence on the political information available to the public and its impact on voting behavior in state and local elections. (RB)

Concludes that newspaper audience interest in reading a syndicated column on anthropology is high. (RB)