The college plans of 184 Maryland high school seniors who qualified as National Merit or National Achievement semifinalists were surveyed. Findings include the following: 58 percent of the semifinalists selected a private college and 18 percent chose a public college outside Maryland; 16 percent planned to attend Maryland public institutions, and…

Changes in access to higher education with regard to sex, race, and social class of college students during 1940-1980, a period of expansion in higher education, are analyzed. Seven hypotheses concerning access to higher education are examined, based on statistical data from various sources. It is hypothesized that race, sex, and class…

Personal and academic background characteristics of 1980 Kentucky high school graduates and the influence of these factors on the graduates' educational plans in general, and the relationship between the students' college of choice and the actual institution in which they enrolled were studied. The analysis was based on data drawn from an initial…

The potential value of marketing principles to help solve educational problems in higher education is addressed. Four variables that are within the decision power of those in higher education and those in the commercial world are the product, distribution, promotion, and price. The marketing concept demands that policies be built on a base of…

The postsecondary plans and aspirations of twelfth grade students in Manitoba, Canada were surveyed in 1980. In addition to the general post-high school plans (college attendance, employment, and other options), specific information was obtained on their institutional and program choices if further schooling was to be pursued. The influence of…

The state of graduate training in the social sciences and reasons for deficiencies are reviewed, and strategies for improving the situation are proposed. Recent studies of the organization of graduate training in the social sciences have indicated serious weaknesses in the recruitment, selection, and socialization of graduate students. These…

College applicants taking the Scholastic Aptitude Test (SAT) and the Test of Standard Written English (TSWE) were surveyed regarding the tests, college admission in general, and the communications received concerning the test and their scores. Separate questionnaires were administered before taking the SAT or TSWE, after taking the test, and after…

An in-house market analysis was used to determine which resources in a small, private, liberal arts college influence prospective students to matriculate there. The purpose was to evaluate and improve the use of recruitment resources. The responses of inquirers, applicants (matriculating and nonmatriculating) and matriculators were compared on…

The study examines patterns in students' choices of in-state and out-of-state colleges, with regard to certain academic and economic variables such as class standing, parental income, financial support, and costs. It then examines the impact that financial aid would have on their choices. A survey was undertaken of 26,903 Pennsylvania public and…

Practical and precise advice and guidelines are detailed in this volume to assist Navajo high school students in their pursuit of a college education. Part I describes considerations when choosing a college and includes a college selection worksheet. Part II outlines college admissions procedures with emphasis on A.C.T. registration and testing,…

This guide to college selection for the physically handicapped student summarizes information on the services and policies of 500 two- and four-year colleges. As to each college, it indicates if there are student organizations, offices, financial aid services, or career development services specifically designed for handicapped students, and if…

Questions are examined concerning the effectiveness and efficiency of the Basic Educational Opportunity Grant financial aid program in providing equality of choice between public and private institutions. The research question is: given the initial preferences for either public or private institutions, what is the probability that a student will…

The findings are presented of a study of 309 students at the University of New South Wales who were granted a deferment in 1976 but did not re-enroll in 1977. Students replied to a questionnaire and were divided into three groups: students attending other universities, students attending any other postsecondary institution, and those not enrolled…

Changing student needs and strategies for adapting college or university programs to meet these needs are discussed. Significant changes in the composition of student enrollments during the past 30 years include an increase in the number of veterans, minorities, handicapped, older adults, women, and foreign students. Four possible strategies are…

A total of 1,341 male and female students enrolled at a private women's college, a two-year comprehensive college of moderate size, an agricultural-technical college, and a small two-year comprehensive college were surveyed in Spring 1974 to determine demographic and descriptive data, career choices, plans for labor force participation, and…