College education can provide job opportunities, knowledge, skills, and personal growth. Migrant students who want to go to college should let others know of their interest and learn all they can from others' experiences by talking to family, counselors, and others who have attended college. Starting early and not giving up are important. Taking…

This Student Aid Handbook presents suggestions for prospective applicants to consider when choosing a college or university which bet meets the candidate's needs and goals. The Handbook describes four areas to consider and related questions when researching a field of study or school: national accreditation or state authorizations, courses, costs,…

This book is designed to impart advice to students or potential students on how to be successful at the community college. Chapter 1 discusses the major strengths and weaknesses of community colleges. Strengths include low cost, convenient location, service mission, student-centered learning environment, flexibility, and open admissions.…

This package is a collection of 12 transparencies to accompany a discussion of reasons to go to college and how to pay for college. The first sheet is an introduction, and the second poses the question "Why go to college or career school?" The third transparency summarizes topics related to paying for college or career school, and the rest of the…

This study focuses on initial student interest in or demand for public, land-grant universities (PLGUs) within the six New England states for the years 1976-99. The study has three distinguishing features. First, time-series data for the six New England states are combined into a panel data set, and fixed effects and random effects models are used…

Going to college or getting a higher education means getting any type of education or career training after graduating from high school. It takes planning and money to get a higher education. This guide provides students and parents of color, low income, or no previous post-secondary education with the information, skills, and experiences that…

Data on college bound students from several suburban Philadelphia communities were statistically analyzed, and it was found students could be grouped according to the characteristics of the institutions they applied to, in no more than eight stable choice sets. Implications for policy formation are discussed. (MSE)

Discusses the use of organizational culture (common values, beliefs and ideologies of those who work at the institution) to attract potential students, providing examples taken from admissions literature from several colleges. Suggests ways for college personnel to uncover cultural influences and communicate them to prospective students. (WAS)

A Student Retention Committee was formed at the University of Oregon in 1979 to identify probable causes of attrition and to suggest corrective action. A number of existing supportive programs and factors were found, and suggestions included directing greater resources to nontraditional students, in both admissions outreach and campus support…

The factors influencing student choice of an admission to three institutions are examined. A survey of entering full-time first degree students set out to compare: factors influencing decisions to enter higher education, sources of information which influenced decisions, pattern of applications, and factors influencing final choice. (Author/MLW)

Indicates that community colleges in Arkansas serve a separate clientele and that their enrollment relates very little to enrollments at traditional institutions. Graphically illustrates college-going rates in the state and in two counties. (AYC)

Essential elements of a good marketing plan for higher education institutions are described. What market research is and how the modern concept of marketing differs from the traditional sales approach are discussed as well as market analysis and definition. Also included is a discussion of marketing for proposed new programs. (Author/SF)

Factors underlying individual demand for higher education are assessed using data from Greece. A set of family, personal, geographical, and school characteristics are related by multivariate analysis to a student's decision regarding further education and to his choice of institution. Empirical estimates of the strength of factors affecting…

Surveyed adult college students regarding their motivation for attending college and the relative importance of college choice criteria. Getting better jobs, gaining general knowledge, and enhancement of self-esteem were most frequently mentioned. Availability of desired programs, days/times of needed classes, locations of courses, cost, and…

Focuses on a student-centered college planning approach for students with learning disabilities and other special needs. This collaborative approach portrays the student as the quarterback and the parents and school professional staff as supporting linebackers. Gives detailed plans for self-assessment, academic assessment, and college assessment.…