Staffing patterns, level of influence on admissions policy and on actual admissions decisions, and planning and research activities of admissions offices were examined. In addition, the extent to which marketing consultants are used in developing admissions materials was also considered. (Author)

Provides background information on enrollment management, discusses the concept in the context of today's colleges and universities, identifies four basic models of enrollment management, and outlines an ideal approach to implementing enrollment management principles. Argues that enrollment management is a concept reaching maturity. (RJM)

Explains why student recruitment now borders on hucksterism and outlines the reasons behind this phenomenon. Presents the dangers of aggressive recruitment programs, describes some of the major components of recruitment, and identifies some of the more influential players in the process. Asserts that admissions recruitment is here to stay. (RJM)

Developed two questionnaires on college admission directors' (N=487) perceptions about relationship between weighted grades and undergraduate college admission. Found weighted averages do make difference in admission decisions for private, undergraduate, United States colleges despite majority of institutional policies that denied preference for…

The American Association of Collegiate Registrars and Admissions Officers' efforts in recruitment and training of professionals are reviewed briefly, and a "roadmap" to the profession is provided. Within each professional competency area, basic and advancement skills are outlined, and resources for attaining them are identified. (MSE)

Provides text of policies of National Association of College Admission Counselors revised in 1988: (1) Statement of Principles of Good Practice for Members of the National Association of College Admission Counselors; (2) Statement of Students' Rights and Responsibilities in the College Admission Process; and (3) Statement of Transfer Students'…

Suggests the use of time-proven marketing methods to attract high school students to college music programs and keep them interested in the music program. Explores facets of the college and the program that draw students, including reputation, location, costs, and program content. (LS)

Discusses interviewing techniques for college admissions counselors. Suggests ways in which to be an attentive, genuine listener and evaluator for each prospective student. Includes advice on the following areas: purpose, query technique, listening, notetaking, humor, evaluation, and write-ups. (JBJ)

Identifies and discusses four elements which define the sensitive and vital relationship of college presidents and admission directors: assessing the institutional environment, transmitting information, providing mutual support, and recognizing mutual needs. Includes list of 10 don'ts for admission directors to avoid when communicating with…

Recommends 10 steps that can increase chances of having press release published. Advises readers to use required format; determine what constitutes news; keep release short; include contact person in release; incorporate good quotes; send releases to right person; understand that release will be edited; time arrival of release; follow up with…

Explores how to design effective admissions rating system by looking at selection of academic and personal measures, derivation of academic rating, personal rating, accounting for different testing patterns, and other advantages. Emphasizes importance of ensuring students that their folders will be reviewed in their entirety and that review…

Developing and using volunteers in the admission process is an age-old topic for those in the admission field. A good volunteer program allows an institution to provide more audience-based marketing messages rather than institutional-based marketing messages. Such programs can mean a more engaged, supportive, and enthusiastic set of key…

This dissertation explores issues involved in higher education admissions processes. It analyzes admissions and subsequent performance at the RAND Graduate School. Academic literature informs the presentation of statistical relationships among admissions criteria, admissions committee ratings and performance measures. Transformation techniques…

Addresses the issue of retention of young professionals in college admission, suggesting a program whereby staff members from different enrollment service offices switch jobs for various periods of time. Results of one such program indicated that retention, career development and the overall relationship among enrollment services staff were aided.…

Suggests that level of teaching excellence at an institution affects admission. Urges admission personnel to advocate quality in teaching. Discusses the relationship between teaching and admission, and offers a redefinition of the role of admission. (KS)