This study documents what pre-service family and consumer sciences (FCS) teachers learned about diversity through observations in diverse FCS classrooms. Students reported that they experienced a change in their comfort level with diverse settings. Student feedback was used to modify FCS teacher education curriculum in subsequent semesters.

The purpose of this study was to test a structural model to determine which psychosocial constructs affected the purchase intention of athletic team merchandise (ATM). Results from the analyses indicated that the twelve-factor ATM model fit the data from collegiate athletic events well, explaining the various impact factors that lead to purchase…

Metaphors are a primary influence on the way we perceive and construct our world; they are also a way of revealing beliefs and attitudes that might otherwise be difficult to identify. Furthermore, metaphor has been found to be an effective way of shifting people's beliefs, attitudes and behaviour. This paper details the findings of a pilot study…

International businesses face a difficult task when trying to decide where to place or expand a business that could be located anywhere in the world. Each country is a complex system of human capabilities, technical systems, [infrastructure bases, laws, cultures and economic systems. How can a company know which country is best for it today, and…

As the agritourism industry grows and develops in Iowa, it is important to identify the knowledge and participation levels of prospective agritourism consumers. This article focuses on current consumer trends and participation levels in Iowa agritourism activities. The results revealed a majority of Iowans believe they have at least some…

Stealth applicants who do not flow through the traditional admission funnel now represent nearly one-third of the national applicant pool. This study employs a consumer behavior framework to examine the behaviors of stealth applicants at a private university. The findings provide a rich illustration of how stealth applicants search for college.…

The p-median offers an alternative to centroid-based clustering algorithms for identifying unobserved categories. However, existing p-median formulations typically require data aggregation into a single proximity matrix, resulting in masked respondent heterogeneity. A proposed three-way formulation of the p-median problem explicitly considers…

Poverty measurement is often controversial, but good public policy relies crucially on a broadly supported and understood poverty measure. In 2010, the U.S. Census Bureau announced it would begin regular reporting of a new supplemental poverty measure in October 2011. The present article provides background information for a student exercise…

Professor Bryant Simon is the author of "Everything But the Coffee: Learning About America From Starbucks" (University of California Press, 2009). He presented his key findings to the class and summarizes them here. Studying Starbucks reveals essential truths about what its customers, who represented a large cross-section of the American…

When winter rolls around, keeping yourself and your home warm is of the utmost importance. Heating your home seems like a simple subject to tackle, but there are many heating systems available, requiring different fuels, installations, and costs. The various fuel types and their environmental footprints will be the focus of this month's column.…

An e-mail marketing experiment based on the behavioral perspective model was conducted to investigate consumer choice. Conversion e-mails were sent to two groups from the same marketing database of registered consumers interested in children's books. The experiment was based on A-B-A-C-A and A-C-A-B-A withdrawal designs and consisted of sending B…

As a field of study, kinesiology is realized in different places and locations as a multidisciplinary, interdisciplinary, and, very rarely, transdisciplinary project. In the words of the American Kinesiology Association, it is an academic discipline that involves the study of physical activity and its impact on health, society, and quality of…

The use of technology is pervasive in contemporary society, transforming lives and work environments. The internet and the availability of portable personal communication devices have resulted in immense societal change. Frequently held views of the relationship between individuals and technology are dominated by a production-centric perspective,…

The present paper discusses literature concerning the practice of bartering for counseling, psychological, or social work services in lieu of traditional monetary payment. The author contrasts the language concerning the practice of bartering found in the respective ethical codes for each profession, and presents literature describing both risks…

This paper examines the affective disorders plaguing many young people and the problem of attention-deficit hyperactivity disorder in particular. It aims to define the limits of the critique of British educationalist Sir Ken Robinson in terms of his philosophy of "creativity" through a consideration of the ideas of French philosopher…