Over the last 30 years, college tuition has skyrocketed. From 1988 to 2018, tuition at public four-year institutions rose 213%. In response to the exponential surge in the cost of higher education, policymakers have focused increasingly on proposals to expand financial aid and loans, and canceling the vast sums of debt that college students have…

As the world changes, institutions of higher education are constantly adopting new business practices in order to ensure future success of their institutions. While enrollment managers are focused on their marketing and recruitment tactics, high school students are being inundated with recruitment materials including invitations to visit campus, a…

The purpose of this study is to examine the impact of brand equity dimensions on overall university reputation in Georgian higher education. Fierce competition in the Georgian education market forces universities to address marketing in order to win over customers' minds. However, their attempts fail because universities do not thoroughly grasp…

We study gender differences in the selection of traditional universities versus universities of applied sciences in Germany. Do women, due to life and job goals, less often enrol than men in traditional universities and more often enrol at the more practice- and profession-oriented universities of applied sciences? Or are women overrepresented at…

The purpose of this study is to investigate relationships between social media marketing, social media platforms, and student choice of higher education institutions. Through evaluating current research, this study addresses potential changes needed to ensure colleges' and universities' marketing and admissions teams are using social media in ways…

Paradigm shift is a significant modification of the core assumptions and methods of experimentation in a scientific discipline. The field of education, at all levels, has undergone tremendous change recently, precipitated by extraordinary demand for high quality and meaningful sustainable education at all levels across the globe. The national…

Recently, many Ghanaian universities have made considerable efforts to reposition themselves in the global space to attract international students. Although there have been some gains, the universities continue to attract a relatively lower number of students. We argue the need to critically examine the factors which motivate international…

Minoritized Black students who are average academic performers have often been overlooked as a targeted group in empirical studies that look at barriers and other limitations for minority students (Rodriguez, 2015; Stewart, 2013). This study seeks to identify the practices that higher education institutions are currently utilizing to recruit…

African American male enrollment in higher education has been declining for decades and African American male completion rates in higher education continue to demonstrate wide disparities. Explanations for these statistics are too often framed through deficit lenses that reinforce negative stereotypes about the motivations and capabilities of…

This article aims to bring back into circulation Bourdieu's concept of 'refuge school' to analyse transnational migration for higher education, of privileged students who cannot access the most academically selective institutions. Through the case study of Swiss Hospitality Management Schools (SHMS), I investigate the discursive strategy…

The widespread popularity of social media facilitates many changes in the higher education sector including the branding activities of Higher Educational Institutions (HEIs) in developing countries. Drawing from the uses and gratifications theory, this paper examines the influence of social brand engagement among prospective students on brand…

This paper explores the differential ways that working-class sixth-form students in England utilise cultural and social capital when applying to university. This process is examined in terms of the university and course choices made and associated social advantage and prestige. It employs an interpretive paradigm using qualitative methods and a…

A longitudinal qualitative study of undergraduate women nursing students demonstrated the profound and pervasive influence of the heterosexual intimate relationship on their university engagement and achievement. Hitherto, the importance of women's private lives have been underappreciated in the arenas of student equity and retention. The study…

Studies have shown that, aside from student differences, the college that a student attends plays a role in their likelihood of remaining in college and ultimately earning a degree. Increasing attention has been given to "undermatching," which occurs when a student enrolls in a college for which they are overqualified, based on their…

This study considers the role of religious habitus and self-concept in educational stratification. We follow 3,238 adolescents for 13 years by linking the National Study of Youth and Religion to the National Student Clearinghouse. Survey data reveal that girls with a Jewish upbringing have two distinct postsecondary patterns compared to girls with…