A guide for students who are seeking admission to medical school is presented. The comprehensive coverage includes basic facts about medicine as well as specific requirements about the following areas: facts about health careers, treating patients, and nonpatient-oriented fields of medicine; the demands of medical education; planning a premedical…

The benefits and acceptability of marketing in postsecondary education are examined in response to evidence that indicates an increasing number of colleges and universities are turning towards the adoption of strategies and modes of administrative thinking that reflect commercial marketing techniques. The trend to use commercial techniques is…

A study was conducted to determine the effect of the college attended on the occupational attainments of students. Data were obtained from the National Opinion Research Center on the occupational and educational activities of the college class of 1961 and analyzed by path regression techniques. (Analyses were limited to the activities of male…

Issues and approaches in computer-assisted counseling are presented in this thesis. Reasons are considered for the ineffectiveness of school guidance counselors in helping students make college selections, and a reconceptualization of counseling as a technology of helping is suggested. The uses of computers in counseling are examined along with…

This report surveys the degree of progress made in the last 10 years toward achieving the goals of student aid programs: promoting equal access and equal institutional choice, and advancing equal retention and completion. Note is made of the impact of extending equal educational opportunity. General enrollment and student aid trends are reviewed,…

A methodology for evaluating the service area of a community college and determining potential student markets is discussed. It is suggested that because of locality-based operations, projected higher education enrollment declines may be felt severely by community colleges. Because of the special nature of examining a specific geographical area,…

A survey of freshmen students who applied for admission to Grand Valley State Colleges (GVSC) for fall term 1976 was conducted to explore the factors that affect the choice of GVSC. A survey instrument was used that asked for one response out of several alternatives to nine questions dealing with factors affecting the following four decisions:…

A survey of 1,697 students enrolled at Grand Valley State Colleges (GVSC) in off-campus courses and on-campus evening courses during Winter of 1976 was conducted to obtain information about the students taking these courses. The results of the survey are broken out and reported under the location in which the course was taken - Grand Rapids…

The process of developing informational prospectuses to convey information to prospective students at 11 institutions is illustrated by the experiences at three different institutions: a public university in California; a state university in an Oregon metropolis; and a large, two-campus, suburban community college in Michigan. These case studies…

A random sample of 250 Hutchinson Community Junior College (Kansas) students was chosen by using the pseudorandom number generator supplied by an IBM program. Composite American College Testing Program (ACT) scores were determined for these students, and a questionnaire was administered to determine the factors affecting the students' college…

As a part of a longitudinal study of student progress through the Hawaii community colleges, four campuses--Hawaii, Honolulu, Maui, and Windward--participated in a study of fall 1975 entering students continuing in the same college in spring 1976. The fall 1975 entering group numbered 3,924. Of the 2,790 who returned in the spring, 2,104 (75.4…

Examined first and second generation college attenders and their parents, approaching the college selection process. Students and parents completed questionnaires on attitudes, beliefs, behaviors, and attributes. Parents who did not attend college emphasized cost, academic reputation, and personal attention; their offspring, social activities.…

When evaluating colleges, prospective college students with learning disabilities should examine the college library and its services. This article offers guidelines for evaluating library services and programs for the learning-disabled population, focusing on provision of recorded textbooks and lectures, special equipment, a resource advocate for…

An empirical model of the enrollment decision for students admitted both to Rutgers University and to at least one alternate college is described. Students base their enrollment decision on the relative quality of the schools, their own abilities and family resources, and the net costs of the schools. (Author/MLW)

Describes various influences on students' college choices, college marketing techniques, and the widening gap between college costs and the ability of students and their families to pay. Recommends more active communication, questioning, and sharing of vital information among public schools, colleges, students, and parents. Includes one figure and…