The potential value of marketing principles to help solve educational problems in higher education is addressed. Four variables that are within the decision power of those in higher education and those in the commercial world are the product, distribution, promotion, and price. The marketing concept demands that policies be built on a base of…

The usefulness of marketing functions as they relate to higher education enrollment and financial problems is addressed, and proven marketing principles that have been violated by higher education decision-makers are considered. It is suggested that a college or university operation can be examined within the same context as any product…

As part of a study of the role, governance, and future direction of the community colleges of the University of Alaska, public hearings and teleconferences were held at 13 locations in Alaska between October 1980 and January 1981. Over 200 people participated in these discussions, and testimony was taken from educators, administrators, students,…

British higher education's response to the emerging adult education trend is examined in this monograph. Examined are the following: institutions of higher education and their contribution to the education of adults; educational access; mode of study; financial support; the need for greater adult participation; various observations on the state of…

This literature review examines the utilization of community needs assessment data in program planning and evaluation efforts at community colleges. The review first defines and looks at the purposes of community needs assessments, noting that while such studies are purported to facilitate the planning and evaluation of credit and non-credit…

An August, 1981, conference in Madison, Wisconsin, brought together the state's vocational educators to explore the work-education relationship and where vocational education is going in the next decade. In the first of the four addresses, Dean Bowles, Deputy State Superintendent of Public Instruction, described upcoming challenges for secondary…

The development of the higher adult education movement in the U.S. over the past century is reviewed in this book. Focus is on the cultural conditions that made it possible, the persons who played key roles, the characteristics that distinguished each period, and the trends that emerged and continue to the present day. An overview is first given…

A major state-coordinated program in Texas is helping education decision makers and the general public who need information about inputs, activities and cost, and also about the results and impacts of educational programs. Educators have encountered two major problems in obtaining information for effective planning and management: the lack of…

The responsiveness of 13 institutions to increased black enrollments is examined in this book. Focus is on the impacts of minority enrollments on the institutions--what kinds of changes took place and who felt the greatest impact because of the changes--and the reasons for success or failure of minority programs among the various schools. The…

The use of a modified training opportunities approach for predicting the number of graduate enrollments and degrees at the University of Illinois at Urbana-Champaign is considered. Data concerning graduate assistantships and faculty staffing levels were used to predict, with a high level of accuracy, the number of graduate enrollments and degrees.…

A telephone survey of area residents was conducted by the Coast Community College District during Spring 1980 to assess citizen awareness of the District's programs and to determine area educational needs. Approximately 4,800 individual telephone numbers were dialed to obtain completed interviews with 546 residents, representing a geographically…

This study deals with the problems of teacher education programs and suggests some methods for improvement. The pressures and restrictions currently levied on the field of teacher education are discussed, and an examination is given of various education departments' admission policies and procedures. Profiles of education students and faculty…

Eight papers focus on strategies for educational planning. In "Policy Formulation and Policy Implementation Relationships in an Educational System," Donald Miller asserts that performance relationships can be explained in terms of an educational system and its environment. Arnold Reisman and Martin Taft present "A Systems Approach…

This paper employs data from the Census Employment Survey (CES) to analyze the effect of education on the earnings of poverty-area residents. Section I compares the definitions of the poverty area used by this survey with that of the Survey of Economic Opportunity (SEO). Section II examines their implications for truncation bias. In Section III,…

This document studies the changes in the total number of holders of bachelor's and more advance degrees from 1930 to 1971 and provides detailed annual estimates of degree holders in 44 fields. Considered are four possible models that might explain the steady growth in the number of degrees awarded and the changes that occurred in their…