Students studying at universities in England have been defined as customers by the government since the introduction of student tuition fees. Although this approach has been rejected by educators, there is a lack of empirical evidence about the extent to which students express a consumer orientation and its effects on academic performance. These…

Market orientation has been investigated in for-profit and not-for-profit organizations in countries around the world and is defined as an orientation towards the market, putting focus on the customers. Past studies have shown a positive link between market orientation and organizational performance; and also that adopting market orientation…

The marketing field is undergoing dramatic shifts in the digital age. The increasing reliance on, collection, and use of data enabled by technological innovations requires teaching the responsible use of data for personalization, and marketing educators play a critical role. Students, universities, accrediting agencies, and employers demand…

Wage differentials across college majors are huge and have been increasing. The type of college education becomes important for college students in terms of future earnings. Understanding the treatment effect of major choice in a certain occupation is difficult because of the sorting behavior and the effect of occupation choice. In order to…

A significant problem arising in discursive green marketing practices is the growth of greenwashing; companies providing irrelevant, exaggerated or false information regarding a product's sustainable qualities. This has given rise to a number of issues yet has so far fallen short of being rigorously investigated. In this study, focus group…

The purpose of this study is to understand whether exposure to education about slow fashion regarding its environmental benefits would influence consumers' knowledge, attitudes, and purchase intentions toward slow fashion apparel and also to investigate whether knowledge about and attitude toward slow fashion would influence young adult consumers'…

For over 25 years, school choice advocates have argued that market competition drives educational organizations to become more differentiated and technically-oriented. However, empirical research has only partially supported this view, observing such outcomes only under certain conditions. To better understand the contingent nature of market…

This study investigates how middle school students make hypothetical purchasing, consuming, and voting decisions about environmental and science-related issues--a key component of environmental literacy. Fifty-three female students were given a packet containing multiple excerpts of information from conflicting positions from stakeholders and…

Material, bodily, and social well-being are three of the basic human needs. This study investigates consumers' social feelings after reading the food labels and consuming six leading snack foods. Our hypothesis: snack choice is associated with feeling social. Consumers were provided leading snack brands that varied in nutritional value and…

The struggle for meaning is central to human existence. Beyond material needs meaning offers purpose and hope to our lives. The present context of our existence is now shaped by the powerful influence of global capitalism which disrupts the communal bonds of traditional communities leaving an atomized individualism in its place. In the more…

Many goods carry health risks that have important impacts on demand and behavior. However, the risks are rarely transparent and, as a result, consumers often have incomplete knowledge of the health risks associated with many of their consumption decisions. This can lead to inefficient behavior. With that in mind, economists have studied the…

We address the issue of consumer privacy against the backdrop of the national priority of maintaining global leadership in artificial intelligence, the ongoing research in Artificial Cognitive Assistants, and the explosive growth in the development and application of Voice Activated Personal Assistants (VAPAs) such as Alexa and Siri, spurred on by…

Every time shoppers make a purchase at a store or browse a Web site, customer behavior is tracked, analyzed, and perhaps shared with other businesses. Target Corporation is a leader in analyzing vast amounts of data to identify buying patterns, improve customer satisfaction, predict future trends, select promotional strategies, and increase…

College choices are among the most consequential decisions individuals make in their lifetimes. Students are entitled to information that meets five principles: simple, salient, comparable, timely, and trusted. "Consumer Information in Higher Education" describes how research informs these five key principles and recommends improvements…

Globalization and technology have brought tremendous benefits to humanity and have enhanced the idea of life more abundant. Enjoying the good life is the ultimate goal of existence. However, the good life means different things to different people. While the advantages of globalization and technology are evident in enhancing the good life, their…