This article examines the philosophy behind alumni merchandising programs used by several colleges and universities, focusing on how alumni association directors determine which products best suit their mission and their audiences. It discusses techniques and products used by associations at Boston College and the Universities of New Hampshire,…

Outlines a research agenda for family and consumer sciences based on Thurow's five economic forces shaping the future and how they will affect consumers: (1) end of communism; (2) shift to "brainpower" industries; (3) demographic changes; (4) global economy; and (5) no dominant world power. (SK)

Senior retail merchandising students (n=37) and their internship supervisors (n=25) were surveyed about ethical practices. Perceptions of ethics did not vary by internship location. Supervisors perceived their organizations to be more ethical than students did on two of five questions. (Contains 15 references.) (SK)

This review provides a synthesis of the scholarship that has sought to expand the understanding of educational marketing practice in schools. The following research questions guided this review. What are the common themes and characteristics that emerge from research about marketing in schools? What remains underdeveloped in the characterization…

Branding efforts have typically focused on external promotional strategies to develop brand image. Recently, the brand messages conveyed to employees of an organization have been recognized as being equally as important as the brand messages sent to external stakeholders. This study investigates the internal communication of the university brand…

Minimal federal regulations on firearm sales have facilitated the proliferation of guns, gun owners, and gun dealers in the United States. This fact sheet offers data on the growing number of firearm dealers, the relative ease of obtaining and keeping a license to sell guns from the Federal Bureau of Alcohol, Tobacco, and Firearms, the lack of…

An employee of a college store relates the intricate processes involved in operating a college store and many of the difficulties: paper shortages, overstocking, and low turnover. (PG)

Ideas to help improve merchandising in college stores are presented: utilizing space wisely, improving calculator sales; and organizing textbook buy-backs. (PG)

The organizational development strategy of the W. T. Grant Company, an overlapping group teamwork approach, is directed toward accountability, planned change, individual recognition, experience-based behavior, group morale, smooth information and communication flow, and decision making. (EA)

A review of the literature reveals that publishers have suggested that magazines would cost twice as much and newspapers five times as much if they were not supported by advertising revenues. However, recent research indicates that this is not true. Although statistics regarding magazine publication are easier to obtain than those regarding…

Presents the winners in a competition sponsored by The College Store Journal, to increase sales in college bookstores. (PG)

A field test for the actual practice of sales force feedback of product information to sales supervisors. (CH)

Compares the organizational effectiveness of the phonograph record industry and the ethical pharmaceutical industry to explore the collective interaction of organizations in each industry with their institutional environment. (Author)