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Scalzo, Teresa – Currents, 1995
This article examines the philosophy behind alumni merchandising programs used by several colleges and universities, focusing on how alumni association directors determine which products best suit their mission and their audiences. It discusses techniques and products used by associations at Boston College and the Universities of New Hampshire,…
Descriptors: Administrator Attitudes, Alumni Associations, Fund Raising, Higher Education

Shim, Soyeon – Family and Consumer Sciences Research Journal, 1998
Outlines a research agenda for family and consumer sciences based on Thurow's five economic forces shaping the future and how they will affect consumers: (1) end of communism; (2) shift to "brainpower" industries; (3) demographic changes; (4) global economy; and (5) no dominant world power. (SK)
Descriptors: Consumer Economics, Economic Factors, Merchandising, Population Trends

Paulins, V. Ann – Journal of Family and Consumer Sciences: From Research to Practice, 2001
Senior retail merchandising students (n=37) and their internship supervisors (n=25) were surveyed about ethical practices. Perceptions of ethics did not vary by internship location. Supervisors perceived their organizations to be more ethical than students did on two of five questions. (Contains 15 references.) (SK)
Descriptors: Ethics, Higher Education, Internship Programs, Merchandising
Oplatka, Izhar; Hemsley-Brown, Jane – Journal of Educational Administration, 2004
This review provides a synthesis of the scholarship that has sought to expand the understanding of educational marketing practice in schools. The following research questions guided this review. What are the common themes and characteristics that emerge from research about marketing in schools? What remains underdeveloped in the characterization…
Descriptors: Meta Analysis, Student Recruitment, Attitudes, Educational Planning
Judson, Kimberly M.; Gorchels, Linda; Aurand, Timothy W. – Journal of Marketing for Higher Education, 2006
Branding efforts have typically focused on external promotional strategies to develop brand image. Recently, the brand messages conveyed to employees of an organization have been recognized as being equally as important as the brand messages sent to external stakeholders. This study investigates the internal communication of the university brand…
Descriptors: Higher Education, Merchandising, Universities, Reputation
Duker, Laurie, Ed. – 1994
Minimal federal regulations on firearm sales have facilitated the proliferation of guns, gun owners, and gun dealers in the United States. This fact sheet offers data on the growing number of firearm dealers, the relative ease of obtaining and keeping a license to sell guns from the Federal Bureau of Alcohol, Tobacco, and Firearms, the lack of…
Descriptors: Certification, Crime, Federal Legislation, Gun Control
Ryan, Jan – College Store Journal, 1975
An employee of a college store relates the intricate processes involved in operating a college store and many of the difficulties: paper shortages, overstocking, and low turnover. (PG)
Descriptors: College Stores, Facilities, Facility Improvement, Higher Education
College Store Journal, 1975
Ideas to help improve merchandising in college stores are presented: utilizing space wisely, improving calculator sales; and organizing textbook buy-backs. (PG)
Descriptors: Books, College Stores, Facility Improvement, Higher Education
Carter, Robert N. – Training and Development Journal, 1975
The organizational development strategy of the W. T. Grant Company, an overlapping group teamwork approach, is directed toward accountability, planned change, individual recognition, experience-based behavior, group morale, smooth information and communication flow, and decision making. (EA)
Descriptors: Administration, Group Dynamics, Merchandising, Organization
Norris, Vincent P. – 1986
A review of the literature reveals that publishers have suggested that magazines would cost twice as much and newspapers five times as much if they were not supported by advertising revenues. However, recent research indicates that this is not true. Although statistics regarding magazine publication are easier to obtain than those regarding…
Descriptors: Advertising, Comparative Analysis, Consumer Protection, Costs
College Store Journal, 1974
Presents the winners in a competition sponsored by The College Store Journal, to increase sales in college bookstores. (PG)
Descriptors: Bookstores, College Stores, Higher Education, Merchandising
College Management, 1974
Descriptors: Administration, Administrative Principles, Books, Bookstores

Robertson, Dan H. – Journal of Business Communication, 1974
A field test for the actual practice of sales force feedback of product information to sales supervisors. (CH)
Descriptors: Communication Skills, Feedback, Information Dissemination, Information Needs

Hirsch, Paul M. – Administrative Science Quarterly, 1975
Compares the organizational effectiveness of the phonograph record industry and the ethical pharmaceutical industry to explore the collective interaction of organizations in each industry with their institutional environment. (Author)
Descriptors: Economic Factors, Institutional Environment, Merchandising, Organizational Effectiveness
Goodman, Shirley – J Bus Educ, 1969
Descriptors: Administration, Career Choice, Career Opportunities, Commercial Art