The University of Utah bookstore's expansion incorporated a number of features that have proved valuable, including the single-level floor design, creative signs, movable floor fixtures, removable shelving, and see-through book display units. (LBH)

The article shows how the domination of nonnative institutions serving indigenous peoplein the Canadian north can be conceptualized and how it is a developmental problem. Attention is focused on the conditions and events leading to the introduction and sudden collapse of a producers cooperative in the ethnically complex community of Fort Rae,…

Describes a residence hall store program which provides prepackaged food and snacks to students at Marquette University. Results of a survey of 21 colleges which have residence hall stores revealed primarily informal organizations. Stores can be a successful student development technique which teaches principles of small-business management. (JAC)

The planning and merchandising strategies behind a new cooperative college store building and customer circulation concept are outlined. The facility allows for both current marketing needs and future flexibility as the store expands its role. (MSE)

The phenomenon of cognitive dissonance was examined in relation to consumer habits. (MM)

Discusses strategies intended to balance the effects of underenrollment in day care centers. Strategies for staff, advertising, and promotion are detailed. (RJC)

One aspect of universities becoming "big business" is the marketing and protection of trademarks. Universities have resorted to trademark infringement suits or licensing agreements. The historical purposes of trademark registration, the problems with litigating trademark infringement, and the advantages and disadvantages of licensing…

Discusses the problems of applying quality methods to jobs that are not directly involved with manufacturing such as sales, merchandising, law, health care, accounting, and food service. Presents a model for nonmanufacturing organizations. (JOW)

Some suggestions for troubleshooting when problems develop with a college merchandising program cover topics such as delivery delays, product quality, promotional material, merchandise that outside manufacturers sell directly through ads in alumni magazines, and "lemons." (MLW)

Describes the difficult position of Native American artists seeking to maintain cultural integrity and creativity while producing commercially feasible works of art. Uses a hypothetical situation of two pottery makers, one mass marketing less expensive items and the other promoting authentic wares, to illustrate the inherent demands and conflicts…

School districts are being offered sponsored curriculum materials from various corporations that contain samples of the companies' products. Marketing contracts with beverage companies are another way advertising is entering schools. School board members' choices are complicated by the pressure to do more with less. A sidebar recounts the decision…

This case study involves the biochemical analysis of the components of commonly available energy drinks, which many students purchase at fairly high prices. Students research the ingredients in each product and their physiological role in the human body, and then attempt to match what they learn with the product manufacturers' marketing claims.…

The application of the technology acceptance model to a merchandising course teaching industry software was evaluated. Based on technology acceptance research, industry software was presented emphasizing ease-of-use and usefulness. The final course project gave students a quasi real-life experience of combining merchandising skills with the…

This article describes research aimed at aligning education offerings with practitioner views of what topics should be offered in a marketing education. Data were collected across two investigations. In Study 1, a typical profile of marketing curriculum was developed by reviewing marketing programs at AACSB-accredited schools. This typical profile…

Using both qualitative and quantitative methods, this study explores whether perceptions of critical hiring criteria for entry-level sales positions differ across sales managers and sales representatives. This research also examines which classroom activities and skills these individuals perceive to be most important for strengthening the desired…