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Neal, Colin; And Others – College Store Journal (Sec 1), 1977
The University of Utah bookstore's expansion incorporated a number of features that have proved valuable, including the single-level floor design, creative signs, movable floor fixtures, removable shelving, and see-through book display units. (LBH)
Descriptors: Bookstores, College Stores, Design Requirements, Display Aids

Schmidt, Richard Conrad – Growth and Change, 1974
The article shows how the domination of nonnative institutions serving indigenous peoplein the Canadian north can be conceptualized and how it is a developmental problem. Attention is focused on the conditions and events leading to the introduction and sudden collapse of a producers cooperative in the ethnically complex community of Fort Rae,…
Descriptors: American Indians, Business Responsibility, Competitive Selection, Cooperative Programs

Valerio, Vance R. – Journal of College and University Student Housing, 1983
Describes a residence hall store program which provides prepackaged food and snacks to students at Marquette University. Results of a survey of 21 colleges which have residence hall stores revealed primarily informal organizations. Stores can be a successful student development technique which teaches principles of small-business management. (JAC)
Descriptors: Business Administration, College Stores, College Students, Developmental Programs
White, Ken – College Store Journal, 1982
The planning and merchandising strategies behind a new cooperative college store building and customer circulation concept are outlined. The facility allows for both current marketing needs and future flexibility as the store expands its role. (MSE)
Descriptors: Advisory Committees, College Buildings, College Stores, Consultants
Stellefson, Wayne; St. Pierre, Richard – Health Education (Washington D.C.), 1979
The phenomenon of cognitive dissonance was examined in relation to consumer habits. (MM)
Descriptors: Attitude Change, Cognitive Processes, Consumer Education, Consumer Protection
Boschi, Sarah; Boschi, Bob – Child Care Information Exchange, 1989
Discusses strategies intended to balance the effects of underenrollment in day care centers. Strategies for staff, advertising, and promotion are detailed. (RJC)
Descriptors: Advertising, Business Cycles, Change Strategies, Day Care

Schinner, Michael G. – Journal of College and University Law, 1989
One aspect of universities becoming "big business" is the marketing and protection of trademarks. Universities have resorted to trademark infringement suits or licensing agreements. The historical purposes of trademark registration, the problems with litigating trademark infringement, and the advantages and disadvantages of licensing…
Descriptors: Colleges, Court Litigation, Federal Legislation, Federal Regulation
Johnson, Gary K.; Dumas, Roland A. – Training, 1992
Discusses the problems of applying quality methods to jobs that are not directly involved with manufacturing such as sales, merchandising, law, health care, accounting, and food service. Presents a model for nonmanufacturing organizations. (JOW)
Descriptors: Accounting, Food Service, Health Occupations, Merchandising
Bonenberger, Lynne M. – Currents, 1990
Some suggestions for troubleshooting when problems develop with a college merchandising program cover topics such as delivery delays, product quality, promotional material, merchandise that outside manufacturers sell directly through ads in alumni magazines, and "lemons." (MLW)
Descriptors: Alumni, Alumni Associations, College Stores, Higher Education

Fox, Dennis R., Jr.; Coron, Andrea Cooper – Tribal College: Journal of American Indian Higher Education, 1993
Describes the difficult position of Native American artists seeking to maintain cultural integrity and creativity while producing commercially feasible works of art. Uses a hypothetical situation of two pottery makers, one mass marketing less expensive items and the other promoting authentic wares, to illustrate the inherent demands and conflicts…
Descriptors: American Indians, Art Products, Artists, Craft Workers
Hardy, Lawrence – American School Board Journal, 1999
School districts are being offered sponsored curriculum materials from various corporations that contain samples of the companies' products. Marketing contracts with beverage companies are another way advertising is entering schools. School board members' choices are complicated by the pressure to do more with less. A sidebar recounts the decision…
Descriptors: Board of Education Policy, Business, Elementary Secondary Education, Marketing

Heidemann, Merle; Urquhart, Gerald R. – Journal of College Science Teaching, 2005
This case study involves the biochemical analysis of the components of commonly available energy drinks, which many students purchase at fairly high prices. Students research the ingredients in each product and their physiological role in the human body, and then attempt to match what they learn with the product manufacturers' marketing claims.…
Descriptors: Biochemistry, College Students, Teaching Methods, Case Studies
Reilly, Andrew; Huss, Megan; Stoel, Leslie – Journal of Family and Consumer Sciences, 2005
The application of the technology acceptance model to a merchandising course teaching industry software was evaluated. Based on technology acceptance research, industry software was presented emphasizing ease-of-use and usefulness. The final course project gave students a quasi real-life experience of combining merchandising skills with the…
Descriptors: Technology Education, Industry, Computer Software, Merchandising
Leisen, Birgit; Tippins, Michael J.; Lilly, Bryan – Journal of Marketing Education, 2004
This article describes research aimed at aligning education offerings with practitioner views of what topics should be offered in a marketing education. Data were collected across two investigations. In Study 1, a typical profile of marketing curriculum was developed by reviewing marketing programs at AACSB-accredited schools. This typical profile…
Descriptors: Business Administration Education, Investigations, Educational Practices, Theory Practice Relationship
Raymond, Mary Anne; Carlson, Les; Hopkins, Christopher D. – Journal of Marketing Education, 2006
Using both qualitative and quantitative methods, this study explores whether perceptions of critical hiring criteria for entry-level sales positions differ across sales managers and sales representatives. This research also examines which classroom activities and skills these individuals perceive to be most important for strengthening the desired…
Descriptors: Sales Occupations, Merchandising, Educational Experience, Business Education