This cluster guide, which is designed to show teachers what specific knowledge and skills qualify high school students for entry-level employment (or postsecondary training) in marketing occupations, is organized into three sections: (1) cluster organization and implementation, (2) instructional emphasis areas, and (3) assessment. The first…

The purpose of the project was to develop a polysensory multi-media programed instruction presentation which could teach non-college-bound youth competencies necessary for entry level employment in the general merchandise retail field. Instructional systems concepts were used in preparing for field testing nine sub-systems of instruction in…

This report of a 2-week workshop contains 12 papers presented by their authors, four business presentations, and 12 group and 25 individual projects. The papers pertain to the application of the project method, objectives and use of projects, and preparing culturally deprived students. The business presentations relate to advertising, credit,…

Procedures for setup and operation of a school or class business are provided for the teacher in the basic guide. Steps for planning, running, and closing out a business are presented. The guide is designed for the elementary level, but each step is adaptable for use at any level from primary grades through high school. Many options are included,…

The document explains how to integrate the project training methods into a distributive education curriculum for grades 10 or 11. The purpose of this teacher's manual is to give an overall picture of the project method in use. Ten sample projects are included which could apply to any distributive education student concentrating on the major areas…

GRADES OR AGES: Grades 9, 10, 11 and 12. SUBJECT MATTER: Marketing and retail merchandising. ORGANIZATION AND PHYSICAL APPEARANCE: The guide provides outlines for three programs--a 4-year program on marketing for grades 11 and 12; a 5-year program, including a 1-year senior business option, for grades 11 and 12; and a 2-year program for grades 9…

The 1972 Cable Television Marketing Workshop reviewed in depth a wide variety of marketing and public relations techniques as they pertain to cable television. The workshop was attended by representatives of commercial television systems throughout the United States; it was intended to disseminate the sales and marketing experience of those…

This report is the result of efforts to encourage thoughtful individual corporate action in maintaining up-to-date internal policies and procedures relating to the functions of advertising and promotion. Information for the report was gathered by sending letters to the chief executives of major national advertisers requesting a personal review of…

This booklet, one of a series on Canadian career opportunities, is designed for those who are interested in a career in sales. The sales occupations described include manufacturers, wholesale, technical and scientific sales representatives, sales managers, purchasing agents and buyers, and retail sales persons and managers. Special sales careers…

In this conference presentation, the author, contrary to traditional views, offers a marketing definition that is compatible with continuing education goals. She then points out five reasons why continuing education activities for nurses should be marketed. (EM)

City Lights Books of San Francisco has served as a literary meeting place, as a bookstore that concentrates on serious literature--especially poetry, as a publisher of significant voices such as those of Allen Ginsberg and Charles Bukowski, and as an institution with a political conscience. (JMD)

Promotion is a consistent and on-going process at the Xavier University Bookstore in Cincinnati that results in good will among students, faculty, and staff. Promotion procedures for Greek Week, graduation, and seasonal holidays are outlined. (LBH)

The economics of publishing is described in terms of the industry as a whole, publishers' expenses and profits, problems facing publishers, and prospects for the future. The role played by the college bookstore is also considered. (LBH)

Methods for developing effective inventories for a college store art department are discussed and illustrated. Both on-campus course needs and needs prompted by the local community are considered. (LBH)

Discussion of changes in the world of children's publishing and in the sociopolitical climate of the United States between 1960 and 1985 covers changes in the markets for children's books, subject matter, and formats, as well as specific trends in picture books and nonfiction. (EM)