Publication Date
In 2025 | 0 |
Since 2024 | 6 |
Since 2021 (last 5 years) | 13 |
Since 2016 (last 10 years) | 26 |
Since 2006 (last 20 years) | 120 |
Descriptor
Source
Author
Egan, B. | 9 |
Preston, T. | 5 |
Molnar, Alex | 4 |
Ashmore, M. Catherine | 3 |
Ball, Harold E. | 3 |
Collins, Cindy | 3 |
Cooper, Gloria S., Ed. | 3 |
Elliott, Ronald T. | 3 |
Hale, Robert D. | 3 |
Lee, Donghun | 3 |
Magisos, Joel H., Ed. | 3 |
More ▼ |
Publication Type
Education Level
Audience
Practitioners | 121 |
Teachers | 91 |
Students | 16 |
Administrators | 13 |
Policymakers | 5 |
Community | 4 |
Media Staff | 4 |
Parents | 3 |
Support Staff | 3 |
Location
Canada | 8 |
South Carolina | 7 |
Texas | 7 |
United Kingdom | 7 |
Illinois | 6 |
Ohio | 6 |
Mississippi | 5 |
California | 4 |
North Carolina | 4 |
United States | 4 |
Australia | 3 |
More ▼ |
Laws, Policies, & Programs
First Amendment | 4 |
Elementary and Secondary… | 1 |
Job Training Partnership Act… | 1 |
Assessments and Surveys
General Aptitude Test Battery | 3 |
Bem Sex Role Inventory | 1 |
What Works Clearinghouse Rating
Thomas, Morgan G. – College Store Journal, 1975
Discusses basic principles of business, education, marketing, retail operation, bookshops, merchandising, display, selling, and success and their application to college bookstores. (JT)
Descriptors: Administration, Administrative Principles, Books, Business
Nelson, Lillie B. – College Store Journal, 1975
Presents some stocking, maintaining, and purchasing tips for college stores with trade paperback sections. (PG)
Descriptors: Administration, College Stores, Facility Improvement, Higher Education
Berger, Susan – College Store Journal, 1975
Since college stores have a clientele for children's books, but rarely sell them, this article recommends ways to start children's book sales and to promote them. (PG)
Descriptors: Administration, Books, Childrens Literature, College Stores
Turk, John W. – College Store Journal, 1975
Technical/reference books must be sold by the college store for it to continue as an educational resource center. A professional retailing approach to technical/reference books will increase sales and contribute to profits. (Author/PG)
Descriptors: Administration, Books, College Stores, Facility Improvement
College Store Journal, 1975
Suggestions for improvements of the University of Maryland's Baltimore County Book Center came originally from students; the center now includes a complete selection of nontextbooks, along with television sets, art reproductions, and postage stamp machines. (PG)
Descriptors: Books, College Stores, Facility Improvement, Higher Education
Kelly, Jodie Sue – 1987
Intended for Job Training Partnership Act (JTPA) administrators and service deliverers, this publication provides those programs that are experiencing recruitment difficulties with new and innovative approaches to attracting eligible clients into their programs. It begins by listing the 10 most common recruitment marketing errors. Marketing is…
Descriptors: Advertising, Employment Programs, Federal Programs, Job Training
Wassmuth, Birgit L.; Carr, Douglas J. – 1987
With Coca-Cola's selection of a digital, computer-constructed "spokesthing" named Max Headroom, came a dramatic shift toward a reliance on high technology to deliver the advertising message. Headroom was developed in Britain, and made his debut on the Home Box Office television network in 1985. Coca-Cola then bought the rights to…
Descriptors: Computer Graphics, Mass Media, Merchandising, Popular Culture
Tichenor, P. J.; And Others – 1986
A study analyzed the relationship between reading in various community structures and where people shop for goods and services, and whether this relationship differs by the type of community in which individuals reside. Telephone interviews were conducted with samples of 100 or more subjects in each of 10 Minnesota communities, including a small…
Descriptors: Advertising, Comparative Analysis, Habit Formation, Influences
Quarles, Rebecca C.; And Others – 1980
John Kenneth Galbraith maintains that advertising is the prime instrument for the management of total consumer demand and results in increased consumption. Galbraith also maintains that television is a more effective advertising tool, in that it reaches people in all spectrums of intelligence. Other economists disagree, holding that it is actually…
Descriptors: Advertising, Capitalism, Communication Research, Consumer Economics
Rosenau, Fred S. – 1979
The production and distribution of educational materials developed by researchers is considered. The current practice of turning over federally or foundation funded products to commercial producers raises the question of pricing policies of these firms as compared to the policies of nonprofit development agencies. Comparative costs of producing…
Descriptors: Audiovisual Aids, Instructional Materials, Marketing, Merchandising
Koeninger, Jimmy G.
The instructional package was developed to provide the distributive education teacher-coordinator with visual materials that can be used to supplement existing textbook offerings in the area of display (visual merchandising). Designed for use with 35mm slides of retail store displays, the package allows the student to view the slides of displays…
Descriptors: Distributive Education, Educational Media, Exhibits, Instructional Materials

Keating, Michael – Special Libraries, 1978
This paper provides librarians and business people with names, descriptions, and ordering information on books, periodicals, newsletters, and other publications (both government and nongovernment) that provide guidance for marketing products and services to the federal government. Organizations that can provide guidance are also listed. (Author)
Descriptors: Business, Federal Government, Information Sources, Marketing
Arnold, Stephen E. – Online, 1987
Examines strategies for marketing online searching to new users, discusses reasons why people become online searchers, and presents data on the business information market. The pricing issue and special librarians as a market segment are also considered. (EM)
Descriptors: Access to Information, Database Producers, Information Technology, Merchandising

Calhoun, Thomas H.; Tokarz, Kenneth J. – Written Communication, 1986
Addresses the growing misunderstanding of the press by big business by drawing parallels between the functional operations of business and a metropolitan newspaper--"The Hartford Courant." (HOD)
Descriptors: Business, Journalism, Marketing, Merchandising
College Store Journal (Sec 2), 1977
Guidelines are offered in this manual to college store merchandisers for displays, uses of physical space, and promotion of special goods. (LBH)
Descriptors: Advertising, College Stores, Display Aids, Guidelines