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Braden, Roberts A. – Audiovisual Instruction, 1979
An analysis of an effective television commercial pictureboard would reveal (1) general message design, (2) sensory appeal, (3) audio and visual cliches as cues, (4) attention gimmicks, (5) memorability concerns, and (6) information loading. (CMV)
Descriptors: Communication (Thought Transfer), Educational Principles, Guidelines, Material Development
Jackson, Laura Christion – Currents, 1995
This article discusses the drawbacks of alumni merchandising, with alumni association directors voicing concerns about overloading alumni with solicitations and detracting from the associations' primary mission. It argues that if alumni associations must resort to merchandising, they should offer only high quality products. (MDM)
Descriptors: Administrator Attitudes, Alumni Associations, Criticism, Fund Raising
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Cormack, Lesley B. – Science & Education, 2006
The teaching and learning of geographical and mathematical knowledge in early modern England was a complex interaction among scholars, practitioners, merchants, and gentry. Each group had different values and goals associated with geographical knowledge and therefore different educational venues and different topics to be investigated. This paper…
Descriptors: Foreign Countries, Geography Instruction, Mathematics Education, World History
Maxon, Jazel; Grieser, Bob – College Store Journal, 1975
Institutionally owned and operated, the George Washington University bookstore has 20,000 square feet and grosses more than $2 million annually. The intent is to break even with all profits going back to the school. General policies and procedures are described: spatial organization and display, staff and training, inventory, and promotion. (JT)
Descriptors: Administration, Books, Bookstores, College Stores
College Store Journal, 1975
Describes the new University of New Mexico's Bookstore that opened on October 30, 1974. (PG)
Descriptors: Books, Bookstores, College Stores, Facility Improvement
Marshall, William K. – College Store Journal, 1975
Identifies reasons for increasing the size of a college store's mass market paperback display and inventory; and identifies some selling and promotional tips to increase the return on this investment in capital and space. (Author/PG)
Descriptors: College Stores, Facility Improvement, Higher Education, Managerial Occupations
College Store Journal, 1975
Covers the bookstore's image and business character, location considerations, building requirements, interior layouts and space requirements, fixture requirements and service facilities. (PG)
Descriptors: Administration, Books, Bookstores, College Stores
Markwart, Richard I. – 1982
Political campaigns are major, high-budget marketing efforts, but because they are usually managed by people with little training in either marketing or communications, they fail to persuade voters to vote in the desired way. Political targeting can be treated as a segmentation problem, one of identifying and responding to the specific qualities…
Descriptors: Advertising, Communication Skills, Communication (Thought Transfer), Elections
Kintner, Earl W. – College Store Journal, 1974
Discusses the implications of the Robinson/Patman Act, an attempt by Congress to curb discriminatory advantages which large chain and institutional purchasers had been able to extract from their suppliers. (Author)
Descriptors: Cooperative Planning, Costs, Federal Legislation, Higher Education
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Dunn, James A. – 1981
Intended for instructors in occupational education programs, this catalog identifies instructional materials found to be successful for teaching specific occupational competencies identified in the Instructional Support System for Occupational Education (ISSOE) in the area of distributive education. Contents include 7 materials reporting forms for…
Descriptors: Credit (Finance), Distributive Education, High Schools, Instructional Materials
de Villers-Sidani, Marie-Eva, Comp.; And Others – 1974
This vocabulary list consists of 84 commonly used terms and expressions pertaining to the sale of store merchandise. The vocabulary items are listed alphabetically in English, with the French equivalent given opposite the English. In many cases, explanatory notes and examples illustrating the use of individual items are included. An alphabetical…
Descriptors: English, French, Glossaries, Language Instruction
Young, Randal K. – 1972
Sources of marketing information and services in the broad and rapidly growing field of data communications are listed in this guide. Most of the entries are concerned with communications and electronics equipment and services but their products and services are produced in a number of industries. The organizations are listed under the following…
Descriptors: Communications, Data, Directories, Electronic Equipment
DuFresne, Robert A.; Nasstrom, Roy R. – American School and University, 1978
A six-month publicity and advertising campaign by Winona State University in Minnesota is considered a major factor in the enrollment increase despite a general decline in the state system as a whole. (Author/MLF)
Descriptors: Commercial Art, Declining Enrollment, Higher Education, Information Dissemination
Guilloton, Noelle – Meta, 1977
A study of the five terms used in French for the English term "Marketing." The notion "marketing" is defined, proposed solutions are compiled and criticized. While "marketing" is more frequently used, other factors indicate that "mercatique" is in the lead. (Text is in French.) (AMH)
Descriptors: Comparative Analysis, Contrastive Linguistics, Dictionaries, English
Biggs, Jude – College Store Journal, 1977
The Book Center provides services to the Community College of Denver at Auraria, Metropolitan State College, and the University of Colorado at Denver, as well as the greater Denver community. Its interior design is detailed with emphasis on its flexibility. (LBH)
Descriptors: College Stores, Flexible Facilities, Higher Education, Interior Design
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