An analysis of an effective television commercial pictureboard would reveal (1) general message design, (2) sensory appeal, (3) audio and visual cliches as cues, (4) attention gimmicks, (5) memorability concerns, and (6) information loading. (CMV)

This article discusses the drawbacks of alumni merchandising, with alumni association directors voicing concerns about overloading alumni with solicitations and detracting from the associations' primary mission. It argues that if alumni associations must resort to merchandising, they should offer only high quality products. (MDM)

The teaching and learning of geographical and mathematical knowledge in early modern England was a complex interaction among scholars, practitioners, merchants, and gentry. Each group had different values and goals associated with geographical knowledge and therefore different educational venues and different topics to be investigated. This paper…

Institutionally owned and operated, the George Washington University bookstore has 20,000 square feet and grosses more than $2 million annually. The intent is to break even with all profits going back to the school. General policies and procedures are described: spatial organization and display, staff and training, inventory, and promotion. (JT)

Describes the new University of New Mexico's Bookstore that opened on October 30, 1974. (PG)

Identifies reasons for increasing the size of a college store's mass market paperback display and inventory; and identifies some selling and promotional tips to increase the return on this investment in capital and space. (Author/PG)

Covers the bookstore's image and business character, location considerations, building requirements, interior layouts and space requirements, fixture requirements and service facilities. (PG)

Political campaigns are major, high-budget marketing efforts, but because they are usually managed by people with little training in either marketing or communications, they fail to persuade voters to vote in the desired way. Political targeting can be treated as a segmentation problem, one of identifying and responding to the specific qualities…

Discusses the implications of the Robinson/Patman Act, an attempt by Congress to curb discriminatory advantages which large chain and institutional purchasers had been able to extract from their suppliers. (Author)

Intended for instructors in occupational education programs, this catalog identifies instructional materials found to be successful for teaching specific occupational competencies identified in the Instructional Support System for Occupational Education (ISSOE) in the area of distributive education. Contents include 7 materials reporting forms for…

This vocabulary list consists of 84 commonly used terms and expressions pertaining to the sale of store merchandise. The vocabulary items are listed alphabetically in English, with the French equivalent given opposite the English. In many cases, explanatory notes and examples illustrating the use of individual items are included. An alphabetical…

Sources of marketing information and services in the broad and rapidly growing field of data communications are listed in this guide. Most of the entries are concerned with communications and electronics equipment and services but their products and services are produced in a number of industries. The organizations are listed under the following…

A six-month publicity and advertising campaign by Winona State University in Minnesota is considered a major factor in the enrollment increase despite a general decline in the state system as a whole. (Author/MLF)

A study of the five terms used in French for the English term "Marketing." The notion "marketing" is defined, proposed solutions are compiled and criticized. While "marketing" is more frequently used, other factors indicate that "mercatique" is in the lead. (Text is in French.) (AMH)

The Book Center provides services to the Community College of Denver at Auraria, Metropolitan State College, and the University of Colorado at Denver, as well as the greater Denver community. Its interior design is detailed with emphasis on its flexibility. (LBH)