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Roy, Donald P.; Harmon, Susan K.; Graeff, Timothy R. – Journal of Marketing for Higher Education, 2003
Because of its prominent role, football has the potential to positively impact a university in several ways. Previous research on college athletics has focused on the financial impact of athletic success on institutions (e.g., donations). This research examines the marketing capabilities of college football by measuring alumni perceptions of a…
Descriptors: Team Sports, College Athletics, Telephone Surveys, Alumni
Dahlin-Brown, Nissa – Journal of Marketing for Higher Education, 2005
"U.S. News & World Report" has published a ranking of the top 50 MBA programs since 1990. Today, there are more than a half dozen different rankings of MBA programs and they are so popular and powerful, that prospective students, alumni, legislators, college presidents, deans, and admissions officers wait with bated breath to see where their…
Descriptors: News Media, Business Administration Education, Graduate Study, Achievement Rating
Hult, Francis – Current Issues in Language Planning, 2005
The position of English "vis-a-vis" Swedish in Sweden is gaining attention because of a growing concern that the encroachment of English in certain domains may result in Swedish losing ground. A current language policy proposal, entitled "Mal i mun," commissioned by the Swedish Government, addresses this concern, in part, by…
Descriptors: Higher Education, Language Planning, Reputation, Foreign Countries
Chaney, J. Don; Eddy, James M.; O'Rourke, Thomas W. – American Journal of Health Education, 2004
The purpose of this study was to replicate the Notaro, O'Rourke, and Eddy study to rank doctoral programs in health education, incorporating comments from professionals in health education to enhance the ranking study methods. This study used a multiple set of variables weighted by scholars and leaders in the field of health education. These…
Descriptors: Comprehensive School Health Education, Doctoral Programs, Health Education, Evaluation Criteria
Dongping, Yang – Chinese Education and Society, 2004
With more and more instances of corruptness coming to light in the field of education, corruptness in education has become an intense "hot point" of concern in society. This article is a tentative exploration into this matter. In this article, the author discusses the categories of the corruptness in education that has found widespread…
Descriptors: Publicity, Educational Resources, Enrollment, Deception
Carr, Nora – Education Digest: Essential Readings Condensed for Quick Review, 2006
Widely viewed today by many taxpayers, business leaders, and elected officials as inefficient, ineffective, bureaucratic, public education is losing its once-noble brand position as the cornerstone of American democracy. According to Laura Ries, a marketing guru, the first problem is the name, it is called public education. It is because the…
Descriptors: Democratic Values, Public Support, Public Education, Public Schools
Helly, Dorothy O. – 1983
Reasons that Hunter College of the City University of New York developed a Women's Studies Program, rather than a department, in 1975-1976 are discussed. Attention is directed to the question of what courses should become part of the program, along with efforts to expand course offerings and to foster collaboration with other programs and…
Descriptors: Academic Freedom, Cooperative Planning, Curriculum Development, Educational Cooperation
Cohen, Jeremy; And Others – 1988
A study of reader response to newspaper articles in a defamatory context tested: (1) the judicial assumption that the macro-environment in which statements appear is important to a reader's distinguishing between fact and opinion; (2) the possibility that a byline may influence a reader's characterization of statements; and (3) the idea that…
Descriptors: Constitutional Law, Court Litigation, Editorials, Freedom of Speech
McMillen, Liz – Chronicle of Higher Education, 1986
University administrators at George Mason University have aggressively solicited local corporations for donations to help finance faculty salaries in competitive fields such as engineering. They attribute their success to a "symbiotic relationship" with the Northern Virginia business community. (MLW)
Descriptors: College Faculty, College Planning, Economics, Educational Quality

Davis, Diane E.; Astin, Helen S. – Journal of Higher Education, 1987
The relationship between reputational standing, productivity, and gender is explored. Contrary to the results of most studies that assign article publication a prominent role in predicting reputational standing, chapter publication rates are identified as strong and consistent predictors of reputational standing. (Author/MLW)
Descriptors: Books, College Faculty, Data Analysis, Faculty Promotion
Freund, Sidney A. – American School Board Journal, 1987
School boards should recognize that school administrators steer away from boards that (1) are consistently divided, (2) do not respect confidentiality, (3) are close-minded, and (4) do not adhere to the line between setting school policy and administering policy. (MLF)
Descriptors: Board Administrator Relationship, Board of Education Policy, Board of Education Role, Boards of Education

Struckman-Johnson, Cindy; Kinsley, Steven – College and University, 1985
A study of the image of the University of South Dakota among high school seniors, students, and alumni revealed a generally positive image, with some less definitive aspects of the image and with variations in image according to group surveyed. The image profile technique used was found to be reliable in assessing the perceptions of the three…
Descriptors: Academic Standards, Alumni, College Students, Comparative Analysis
McKenna, Barbara; Bennett, Sam – Currents, 1984
Examples of college community relations programs that have successfully bridged a sometimes widening gap between campuses and their surrounding communities include student participation in noise and party control, information campaigns, cultural and ethnic events, educational programs open to the community, economic impact surveys, and scientific…
Descriptors: Administrator Role, Campuses, College Faculty, College Students
Micceri, Ted – Online Submission, 2005
Although numerous quality ratings exist in today's media-centric environment (Money Magazine, and U.S. News and World Report, etc.), it is quite difficult to provide any reasonably meaningful estimates of institutional quality, either qualitative or quantitative. Global ratings of university "quality" abound, despite the fact that there…
Descriptors: Public Education, Higher Education, Community Colleges, Reputation
Zook, George F. – Bureau of Education, Department of the Interior, 1922
The impression prevails that there exists some authoritative classification of higher institutions, a classification which has behind it the sanction of the Government. However, there is no comprehensive classification of collegiate institutions by any national governmental agency. Various agencies in the United States maintain lists of collegiate…
Descriptors: Accreditation (Institutions), Classification, Boards of Education, Educational History