This report reviews and analyzes the effects advertising has on consumer choice, national values, and life styles. It is intended to aid consumer educators and others in related fields. The report's focus is on two central issues: consumer sovereignty and patterns of personal, industrial, and national resource allocation. The first of four…

This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 20 titles deal with a variety of topics, including the following: predictors of primary grade reading achievement; factor analysis of the WISC-R to distinguish disabled readers at three grade levels; a process model for…

EMPHASIZING THE FIELD OF LINGUISTICS, THIS BOOK DESCRIBES THE HISTORY, SCOPE, PROBLEMS, AND CURRENT STATE OF THE STUDY OF LANGUAGE AND COMMUNICATION IN THE UNITED STATES. THE MAJOR PORTION OF THE BOOK, DEVOTED TO LINGUISTIC SCIENCE, IS COMPRISED OF (1) EXPLANATIONS OF HOW LINGUISTIC SCIENCE COMPARES, FROM THE HISTORICAL AND DESCRIPTIVE POINTS OF…

This Marketing I curriculum guide contains ten units of instruction that may be taught as they are or used in conjunction with the teacher's own instructional materials. The ten units, which may be presented in any order, include (1) Orientation/Job Interview, (2) Communications, (3) Human Relations, (4) Mathematics, (5) Selling, (6)…

This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 25 titles deal with a variety of topics, including: (1) persuasive messages and the hearing impaired; (2) the judicial speeches of Cicero; (3) the rhetoric of employment interviews; (4) doctor/patient communication; (5) black…

THE ANNOATATED BIBLIOGRAPHY IS PREPARED ESPECIALLY FOR STATE AND LOCAL PUBLIC WELFARE AGENCIES RESPONSIBLE FOR COMMUNITY PLANNING. IT MAY ALSO BE OF ASSISTANCE TO OTHERS INTERESTED IN HEALTH, EDUCATION, AND WELFARE. THE SELECTED REFERENCES ON BASIC CONCEPTS AND APPROACHES IN COMMUNITY PLANNING AND RELATED SUBJECTS ARE GENERALLY AVAILABLE IN PUBLIC…

AN INTERMEDIATE EDUCATION UNIT, ORGANIZED AT THE REGIONAL LEVEL AND COVERING SUFFICIENT AREA TO WARRANT EMPLOYMENT OF A STAFF OF SPECIALISTS, IS CAPABLE OF OFFERING A WIDE VARIETY OF ESSENTIAL SERVICES, AND THUS OCCUPIES A UNIQUE NICHE IN THE EDUCATIONAL SETTING. THE ACTIVITIES OF AN INTERMEDIATE UNIT MAY BE CATEGORIZED INTO (1) ARTICULATIVE, OR…

This volume contains abstracts of the 374 technical reports issued by the Personnel Research Laboratory at Lackland Air Force Base, in Texas, from January 1954 through December 1965. They cover studies in selection, classification, and utilization of Air Force personnel; systematizing information flow in support of personnel planning; methods of…

To report research on different instructional methods and variables, to indicate limitations of the research, and to suggest criteria for methods for particular learning goals, this review discusses and evaluates several major instructional methods: lectures, lesson-demonstration, programed instruction, case studies, tutorials, brainstorming,…

This annotated reading list addresses the problem of the paucity of literature dealing specifically with the relationship between personality and language learning. There is no general theoretical model that encompasses personality theory, self-concept, ego development, learning theory, motivation, and body image as they relate to…

This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 18 titles deal with a variety of topics, including the following: a comparison of mother/child and father/child interactions; state anxiety responses in high and low speech anxious subjects; variables that predict listening…

In order to measure the effectiveness of information leaflets, circular letters, and cartoon booklets in disseminating basic foods and nutrition information to low-income homemakers, a sample of 700 North Carolina homemakers involved in the Expanded Foods and Nutrition Education Program sponsored by the Agricultural Extension Service was divided…

The instructor's guide to the course designed to acquaint supervisors, with such behavioral science theories as motivation, leadership, group dynamics, and change, stresses student participation through group discussion, role-playing, incident-process case discussion, and management simulation or games. The course is organized around four themes…

To test the concept of linkage as a means of improving educational practice by more effective utilization of research-based knowledge and resources, the operations of the Merrimack Education Center were compared with the Havelock linkage model. On-site interviews were conducted with Center personnel and written materials were reviewed; school…

An experimental curriculum guide for the trainable mentally retarded of all ages utilizes activities sequenced in order of difficulty. The unit on self understanding and self care treats physical self and personal care; the communication unit covers language development and observational and listening skills; the social competence unit considers…