The purpose of this study is to investigate the perception of institutional image as regards to sports clubs. The descriptive scanning model was used in the study. A survey (questionnaire) was applied, therefore, as the data collection method in the research. The data analysis for the study was completed using the SPSS 16 package program. The…

All organizations are constrained by budget and resources. Within these constraints, they also strive to maintain or enhance timeliness, quality and productivity. Ivy Plus universities are no exception. Through their applied creativity, administrative staff within these universities are key to navigating these challenges in ways that advance their…

The purpose of this study was to identify secondary school leaders' preferred responses to gossip (RTG) and to examine the relationship between their attitudes towards gossip (ATG) and preferred RTG in public secondary schools in Southern California. This exploratory study used 2 rounds of online surveys. In Part I, 29 school leaders identified…

Conventional wisdom suggests that a field of striving compels US public master's institutions (PMIs) to pursue prestige in the academic hierarchy. We posit that, due to their unique histories of democratizing college opportunity, PMIs face conflicting imperatives from two fields: an origin one of equity and another of striving. Our hypotheses are…

The role of the state has always been a salient feature of higher education governance in Confucian societies. This is despite that their modern higher education systems have been built upon Western experiences. This article examines the role of the state in invigorating universities in Taiwan in their quest for world-class status. It interrogates…

Purpose: The purpose of this study is to explore the private general practice (GP) clinics' service environment, patients' satisfaction and their impact on word of mouth (WoM) for others for future treatment in GP clinics. Design/methodology/approach: Data are collected from 367 respondents using a paper-based survey questionnaire. Partial least…

HEIs globally face growing competition that demands new marketing strategies and practices to leverage the power of social media platforms to increase brand engagement of HEIs. Largely ignored in past studies, this study established the much-needed link between brand equity drivers, namely brand experience, brand interactivity, and brand…

This research aims to determine the perceptions of new students on the implementation of zoning-based PPDB (New Learner Admission Activities). The method in this research was mixed-method approach. Primary data was obtained through distributing questionnaires filled out by students. Samples were taken using purposive sampling technique in five…

Internships have become an important means to enhance career prospects in an increasingly congested graduate labour market. This article used positional conflict theory to explore how university students from different social class backgrounds experience internships, and the implications for inequalities in post-graduation employment. One-hundred…

Advertising has always played an important role in creating visibility for educational institutions. In today's time, digital marketing is the sought-after mode as there has been a significant shift from offline to online advertising. With the evolving times, flexibility and convenience take significant importance and it is critical for…

Since the formation of the Irish State, the participation and attainment in education of members of the Irish Traveller community have been low. In terms of school-related factors, research points to Travellers perceiving the curriculum as irrelevant, experiencing problematic relationships with peers and teachers, a strong sense of not belonging,…

Student affairs, a field comprised of many co- and extra-curricular university functions outside of academic affairs, has a durable left-leaning reputation. Roderick Ferguson's theorization of minority absorption serves as the concept through which we investigate the practices of student affairs. Ferguson argues that student movements of the 1960s…

The purpose of this paper is to examine service quality constructs which leads to student satisfaction in the setting of Indian higher management education institutes. In this study, researchers made an attempt to investigate the moderating effect of perceived trust on the relationship between service quality and student satisfaction. The findings…

Institutions of higher learning today rely on tuition dollars to function. During a time when the pool of high school graduates is shrinking, colleges and universities must look to alternative target markets to meet enrollment goals, including those transferring from community college. Community college transfers have unique attributes that…

In this paper, an understanding of how an elite institution pursues diversity initiatives is explored. Research afforded a better understanding of strategies adopted for recruitment and retention whereby positive results were reported after implementation. Removing barriers that may prevent marginalized populations from enrolling were critical…