This paper provides insight into an established successful means in which prospective students are brought to campus and retained. Survey research has been conducted to confirm original anecdotal evidence that suggested a high school business contest hosted at the College is one successful method. Results indicate these type of events enhance…

This research attempted to study how using an advance organizer model can influence meaningful learning of new concepts for ESL learners in collaborative classrooms. The objectives were 1) to study the effects of using the advance organizer model, and 2) to study the student achievement after using the advance organizer model to compare to the 80…

This article sheds light on contemporary realities in the design and delivery of final year projects in business degrees. To do so, this article employs an autoethnographic approach to explain the trajectory of conventional to contemporary evolution in the delivery of the teaching and learning in a final year project unit in an undergraduate…

This study examines the experiences of business development centers in higher education institutions (HEIs) to promote entrepreneurship in underserved communities. It draws experiences and perspectives from multiple stakeholders to examine the contribution of HEIs toward equitable economic development and social renewal. Based on extensive…

This study examines the content of introductory financial accounting (IFA) textbooks to answer the questions: (1) do the textbooks inculcate global mindsets? (2) How and the extent to which the textbooks reflect global mindsets? We analyzed the textbooks by attentively read the texts, followed by an in-depth discussion among the researchers to…

This account of practice seeks to demystify the entrepreneurship classroom and to provide practical insights into the successful introduction and embedding of a multi-level peer mentoring scheme. Over a 5-year period, peer mentoring has been embedded in an undergraduate enterprise curriculum. This has posed challenges to a number of…

This research explored students' ego development and leadership efficacy during an undergraduate sport management program. A sequential mixed-method case study design and associated methodologies were adopted to explore students' ego development and leadership efficacy during 3 years of an academic program. Results show fluctuations in leadership…

In this study, it was investigated the intention of students to stay enrolled and student retention in undergraduate business management programs. The intention of students to stay enrolled and student retention are concerns for academic institutions. There is the need to direct resources to attract students and provide students with tools to…

The digitalisation of processes is a current topic in accounting. New technologies can change activities which in turn may require different skills from accounting graduates. This paper aims to shed light on the changes that digitalisation brings about in various areas of accounting by assessing the types of activities (non-routine and routine)…

General and strategic management courses frequently provide external analysis tools through which students identify, classify, and assess how changes in the general external environment impact industries and firms. In this exercise, we facilitate analysis of the general environment through a popular song from the 1980s. Through analyzing an event…

Given the preponderance of teams in business schools, and their effect on student learning and experience, it is important to carefully consider team formation. While random assignment, student choice and various professor chosen methods have been considered, they have drawbacks. Therefore, this paper explores two methods using similar student…

The practice of "memes" -- taking an image from pop culture and adding humorous or inspiring text to it -- are an opportunity for marketing practice. We posit that memes also provide an innovative technique to help students become more engaged in marketing classes. We propose requiring students to submit one or more graded homework…

This teaching innovation develops social media and strategic marketing skills through student promotion of community organizations and businesses--our local economic engine--following community or business interruptions (e.g., natural disasters, pandemic, seasonal closures). Our communities are periodically impacted by necessary shutdowns for…

Marketing projects offer the opportunity to combine theory with practice. We propose a semester-long project that takes concepts learned in various marketing courses--prospecting, developing rapport, and building a personal network--and allows students to create a customizable networking strategy to benefit their career development. The project…

$50K @ Play Day is an in-class activity in which student groups apply their knowledge of organizational justice in a managerial decision-making scenario. In this simulation, student teams assume the leadership role of a successful corporate team and are tasked with distributing a monetary team award in a just manner. A comparison of student…