Although wide variations exist among service professions, several common attributes affect the role of advertising in the service industries. For example, because a service is intangible, it cannot be evaluated before purchased or consumed. Depending on the degree of intangibility, the consumer's assessment becomes that much more difficult, and…

Discussed the voucher system, an educational alternative which make schools more receptive to the needs of families. (Author/RK)

Thousands of job openings are expected yearly through the 1980's. Although earnings are not high, part-time jobs in this field will continue to be plentiful in the years ahead. (MW)

Presents a plan for financial rewards to successful managers of service operations at higher education institutions. (Editor/PG)

The Federal minimum wage law now covers household workers. (Author)

This guide, prepared by the Canadian Office of Manpower and Immigration, intends to inform secondary students of many alternative employment possibilities and educate the students as to qualifications required. Interviews with workers in various fields of the protective services careers detail what students can expect and what is expected of them…

The data seem to indicate that both educational and public administrators try to alleviate or solve a workday problem in similar ways, although differences do exist, and that administrators do not use systematic decision-making procedures. (Author/IRT)

Maintains that universities must become more concerned with development of government service that is conscious of its public nature. Stresses that people who work in the public sector should understand that sound government practice is not a simplified application of good business practices to government. Outlines ways to improve government…

Discusses service industries' role in developing economies of rural areas. Describes ways service industries generate employment and local income and blend with a local economy. Summarizes survey of contributions to local economies and what attracted them to their communities for 385 service firms in nonmetropolitan Wisconsin. Tables provide…

If businessmen wish to influence the course of government they must get more involved in it. Gives eight tips for success in government service, including: do not accept an appointment if you need the job; build your own staff; get a written job description; and look out for yourself. (CS)

The growing demand for more services that are effective, accountable, and responsive to the consumer calls for a new training design for workers in the human services. A comparison of training for pilots and plumbers suggests a basic technique for this design. (Author)

Presented at the 66th Annual Convention of the National Catholic Educational Association, Detroit, Michigan, April 7-10, 1969.