This document presents the history of television research in India and reviews related studies conducted during three different time-spans. Part one discusses research done prior to 1975, which concentrated primarily on the evaluation of the effectiveness of television as a medium of instruction both in elementary and secondary schools and for…

Based on a pilot research project conducted in the Spring of 1985, this report on an investigation of the use of television within different families, and how television material is interpreted by its audiences, begins by discussing the project's central thesis, i.e., that the changing patterns of television viewing can only be understood in the…

This paper is based on a general analysis of 40 episodes of The George Burns and Gracie Allen Show and 170 (of 179) episodes of I Love Lucy, both of which were aired on television during the 1950s. Character portrayals of the stars and supporting actors/actresses are described in detail and analyzed from the perspectives of gender and sex…

Since television both reflects and affects society, how blacks are portrayed in television drama is significant for program producers, the audience, and for consideration in debates on multicultural content, minority access, and integrated casting. Previous work in the field of blacks and television has been based on observational sociology,…

This paper considers the style and structure of broadcast educational television programs in relation to learning outcomes, and proposes a study to identify those key factors which intervene or affect this relationship. The types of structure examined include simple or complex and self-standing or integrated programs, and types of style include…

A study investigated the idea that the amount of knowledge viewers extract from exposure to television is a function of the amount of mental effort involved in processing the program content, and that the mental effort invested in viewing is partly a function of people's expectations about the demand characteristics associated with the content.…

Max Headroom, the computer-generated media personality, presents a good opportunity for an investigation of the degree of intertextuality in television. Max combines narrative genres (science fiction and film noir), television program types (prime-time episodic narrative, made-for-TV movie, talkshows), advertising and programming, and electronic…

Based primarily on data from public service broadcasting, this study had two major purposes: to develop a framework for understanding, conceptualizing, and measuring international television flows and the effects associated with these flows; and to establish a background of facts on international television flows in Western Europe. Secondary…

This test of Marshall McLuhan's claim that increased exposure to television will develop a perception of the world as a "global village" used estimation of cognitive distance as an operational definition of the global village concept. The first phase of the study tested the hypothesis that "heavy" television viewers' estimates…

This Council of Europe report on the problem of violence opens with two recommendations: (1) on cultural and educational means of reducing violence; and (2) on a European Award for Non-Violence. An explanatory memorandum provides a general introduction, and explains the report's focus on terrorism, violence in the media, violence and sport, and…

An introduction by Jon Baggaley provides background information on this international conference and its participants, and introduces 10 papers which were presented. The papers are as follows: (1) "Teaching Production Research and Design: The Interface of Theory and Practice" (James M. Linton); (2) "The Impact of Television on…

Drawing on communications, psychological, and educational studies, this paper examines television's influence on reading performance and school achievement. The first section of the paper reviews and synthesizes major studies dealing with the introduction of television in a community and with correlations between television use and school…

This volume consists of 10 papers dealing with issues, research and research findings regarding the effects of television advertising on children. The first paper critically examines recent research literature which bears on policy questions related to the effects of television advertising on children. Findings from a study designed to examine…

Data were collected from 123 seventh and eighth grade students to examine the relationship between the quality of television viewing time and reading achievement, age, grade, sex, socioeconomic status (SES), and intelligence quotient (IQ). Highlights of the data analyses include the following: (1) The mean weekly viewing time for the subjects was…

This comprehensive field test report describes a 1978 impact evaluation of the 3-program "Collecting Information" cluster of ThinkAbout, a series of 60 15-minute instructional television programs for fifth and sixth graders designed to strengthen reasoning skills and review and reinforce language arts, mathematics, and study skills. The…