A total of 687 children, aged 7 through 11, was interviewed in fall, 1974 to determine the extent to which the Harlem Globetrotters Popcorn Machine television programs communicated "pro-social" messages to its audience. Viewers of four different episodes of the Globetrotters were questioned about the program they had seen. Among the…

A study to test the appeal, reception, and response quality in the case of programs screened at the 1st. Prix Jeunesse contest in Munich by the observation of children and juveniles (age-grouped 6 to 12, 12 to 15, and 15 and over) is described in this paper. Specific questions considered are: 1. What conditions govern appeal? 2. Are age and sex…

A 3-month evaluation design effort developed a strategy and implementation plan for a policy level evaluation of the Educational Satellite Communications Demonstration (ESCD). The final report of the effort covers: (1) development of the evaluation strategy and plan; (2) data collection and analysis; (3) measurement of the impact of satellite TV…

Groups of boys and girls at two summer day camps in 1970 were interviewed on the manner in which they viewed television, thought about it, and talked about it among themselves. The areas explored were: (1) the types of programs which they reported liking or disliking, (2) the types of programs which they felt informed them, (3) their attitudes…

A study of the audience of a Spanish-language-only television station in Southern California was conducted in order to gain information about media utilization and attitudes of Spanish-speaking people in the United States. The first part of this report outlines the major historical and sociological factors which have kept Mexican Americans…

Since television programs portray a wide variety of masculine styles, this aspect of a program may become the most important feature for adolescent boys seeking information about ideal prototypes. The program preferences of a sample of 14-year-old boys, evenly divided between white and black and between aggressive and non-aggressive subjects, were…

In this sixth survey of educational television in the United States, 187 UHF-VHF educational television (ETV) stations, 27 ITFS (Instructional Television Fixed Service) systems, and 35 CCTV (closed circuit television) systems reported on their operating policies and on their programming during the week of March 9-15, 1970. The amount and kind of…

A study was conducted to investigate the impact certain cognitive styles or structures have in mediating the influence of aggressive television on young boys. Ss were 143 white middle class boys: 36 were 5 1/2-year-old kindergarteners; 30 were 6 1/2-year-old first graders; 36 were 7 1/2-year-old second graders; and 41 were 8 1/2-year-old third…

This study examines the influence of duration and amount of soap opera viewing by sixth and seventh graders on their perceptions of relational fragility and importance of talk in managing relationships. Mediating variables of viewing motives, experience with peer relations, and family structure are also examined. (Author/MBR)

This study examined the association between amount of time spent watching television and perceptions of self concept among 102 Black children ranging in age from 7 to 13. A major finding was that television viewing was related positively to the self concepts of girls and unrelated to boys' self concepts. (Author/MBR)

Dialog features--communication flow, language structures, and meaning/content--and nonverbal formal features of six children's television programs are examined to determine if there is dialog simplification, if certain dialog characteristics differentiate among shows sampled, and if there are different combinations of linguistic features and…

Describes children's reactions to a television adaptation of a juvenile novel. Finds that the children enjoyed discussing the adaptation with the interviewer and usually sought out the original book to read on their own. Concludes that both books and their televised version should be incorporated into a wider approach to teaching fiction. (MM)

Presents a review of research linking nutritional health and body image attitudes with television viewing. Highlights include content analyses of advertisements and programming; audience uses of television; television as reality; socialization of attitudes and television; television, body image and self-esteem; television and health behaviors; and…

Describes characteristics of Japanese preschool children's television viewing and gives examples of the development of new television programs. Highlights include the influence of videocassette recorders (VCRs); parental involvement; television viewing at kindergartens and nursery schools; the viewing of Sesame Street in Japan; and the possibility…

Tests the effects (in a large field study) of family communication environment and parental mediation of television content on third, sixth, and ninth graders' (1) perceptions of the realism of television content and its similarity to real life; and (2) their identification with television characters. Finds that the parent directly mediates…