This report reviews research and opinion concerning the teaching of reading with in-school television and describes a commercially televised reading program for sixth and seventh grade Duval County (Jacksonville, Florida) schoolchildren, who watched television at home, but who received correlated instruction in school classes. Pretest and posttest…

This bibliography of selected television research lists 914 references to English, French and German publications (empirical studies, research reviews and summarizing literature) which deal with the use of television and its various functions for children and adolescents and particularly with the effects of television on children's personality and…

After seven judges had ranked 30 families for observed parental consumer teaching orientations and family television viewing habits, one family was selected for each cell of a 3X3 factorial design for age of children (3 to 5, 6 to 8, 9 to 11) and family consumer teaching orientation (high, moderate, low). These nine family groups were observed…

Research during the first two years of this project indicated that television alone can be an effective medium for teaching complex conceptual behaviors, some more than others. The major task during the third year was to develop and test the efficacy of parental intervention procedures to augment televised skill instruction. Subjects were three-…

The final volume of a four-volume study focuses on community use of cable television systems. Four separate aspects are discussed extensively: the possibilities of public access, use in municipal service applications, uses in education, and a guide for education planners. Each section contains several appendixes and the education sections include…

The relationship between the racial composition of television casts and their portrayal of Black Americans is examined. Observations of six selected television programs over several weeks indicated that the portrayal of Black in integrated and all-Black programs communicates different images about Black Americans. The results indicate that Black…

Observational instruments were developed for measuring the visual attention and verbal reactions of children watching "The Electric Company." Using the instruments, ten primary school classrooms, representing a broad range of classroom structures, were observed five or six times. The measures of attention proved to be reliable, and…

The nature of incidental social learning in television viewers of "All in the Family" and "Sanford and Son" was the focus of this investigation. Seven hundred and eight-one racially and economically mixed respondents from Chicago and Atlanta provided the data source. Telephone interviews attempted to assess viewer opinions of…

These recommendations on the uses of open-circuit television programing for preschool children are based on a four-month survey of opinions of cognitive psychologists, educators, filmmakers, television producers, and specialists in children's entertainment. The report was written in 1967 prior to the development of the Children's Television…

To improve the children's television program "Sesame Street" while it is being produced, a program of evaluative research is being conducted by the Children's Television Workshop to provide constant feedback to the producers. Progress examination involves staged achievement testing of 100 viewing and 100 nonviewing, randomly assigned,…

Data on the attention patterns of Sesame Street's intended target audience were analyzed and compared with data on middle-class children. Attention scores gleaned from a series of formative research studies performed in New York day care centers in 1972 and 1973 yielded the following conclusions: (1) within each of the four categories of affect…

This study explores the influence that grade level, sex, mass media, and other outside interests have on the television viewing habits of children. Differences in the amount of viewing, program preference, type of program preferred, and typical daily patterns of viewing were items investigated. A questionnaire was used to survey general…

A study of 64 Canadian 7-12-year-olds and of adults who might influence their television viewing habits was made to measure the receptivity and acceptability of "Monkey Bars," a children's television program created as an alternative for Saturday morning viewing. A 50-minute composite tape of program segments was shown, after which…

The John and Mary R. Markle Foundation, chartered in 1927 to promote the advancement and diffusion of knowledge and the general good of mankind, currently conducts a program to strengthen educational use of the mass media and communications technology. The foundation's annual report begins with the president's essay on the history, philosophy, and…

The present study was designed to explore the possibility that exposure to the "Misterogers' Neighborhood" program might increase the likelihood of spontaneous imaginative play in preschool children who watched the program over a period of two weeks. The specific focus of this investigation was to determine whether a well-produced…