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Shapiro, Michael A.; Lang, Annie – Communication Research, 1991
Examines psychophysiological and cognitive processing of television events to see what kinds of contextual information might be stored as a result of both real and fictional television events and mediated and unmediated television events. Examines decision processes that use this information. Suggests that television may result in contextual…
Descriptors: Audience Response, Cognitive Processes, Higher Education, Television Research

Austin, Erica Weintraub; Bolls, Paul; Fujioka, Yuki; Engelbertson, Jason – Journal of Broadcasting & Electronic Media, 1999
Describes results of a survey of 225 parents that assessed patterns of television-related interaction, viewing habits, and perceptions. Topics include motivations and implications of mediation versus coviewing; and a typology of mediation patterns that includes nonmediation, optimists, and selectives. (Author/LRW)
Descriptors: Parent Attitudes, Parent Role, Television Research, Television Surveys

Rehman, Sharaf N.; Aw, Annette; Kennan, William – International Journal of Instructional Media, 1999
Appraises the information content of Singapore television advertising, and makes a comparison with relevant United States findings. Research reported in this paper is a replication of two empirical studies of the informational content of television advertising in the United States from 1977. (Author/LRW)
Descriptors: Comparative Analysis, Content Analysis, Research Methodology, Television Commercials

Robinson, James D.; Skill, Thomas – Communication Reports, 1995
Samples 100 prime-time shows, finding that only 2.8% of the adult speaking characters were over 65, and only 8.8% of them were cast in major roles. Notes that the role prominence of characters 65 and older has decreased since the 1970s. (SR)
Descriptors: Characterization, Higher Education, Mass Media Role, Older Adults
Neapolitan, D. M. – 1993
Reality-based television programs showcase actual footage or recreate actual events, and include programs such as "America's Most Wanted" and "Rescue 911." To identify the features that typify reality-based television programs, this study conducted an analysis of formal features used in reality-based programs. Formal features…
Descriptors: Broadcast Journalism, Broadcast Television, Content Analysis, Documentaries

Browne, Donald R. – Journalism Quarterly, 1975
Concludes that television is used in developing nations to maintain or reinforce national values and traditions in modernizing nations. (RB)
Descriptors: Cultural Background, Developing Nations, Higher Education, Social Values

Prawat, Dorothy M.; Prawat, Richard S. – Perceptual and Motor Skills, 1975
Dispels the notion that television is a "cool," or noninvolving medium, at least for preschool children. (RB)
Descriptors: Audiences, Behavior Patterns, Preschool Children, Preschool Education
Atwater, Tony – 1986
Noting that television network coverage of hostage crises tends to emphasize the same topics while depicting them in similar ways, and that networks may be unwittingly granting legitimacy to terrorist grievances, a study investigated the nature of "NBC Nightly News" coverage of the Trans World Airline (TWA) hostage crisis. Specific…
Descriptors: Commercial Television, Content Analysis, Media Research, News Reporting
Tankel, Jonathan David – 1988
The ethical dilemma presented by the ratings sweeps is a fundamental operating principle of advertiser-financed television broadcasting: broadcasters generate operating revenue and profit by exchanging audiences for money with advertisers. In order to create or attract audiences to be sold, the broadcaster formulates or acquires and then…
Descriptors: Advertising, Audiences, Broadcast Television, Ethics
Smith, Linda Lazier – 1985
The question of why advertisements for contraceptives are not shown on television in the United States is explored in this paper. The statement is made that although television is permeated with sex, network broadcasters steadfastly ban contraceptive advertising from the airways on the grounds that they do not want to alienate or offend viewers.…
Descriptors: Advertising, Broadcast Television, Contraception, Court Litigation
Bennett, D. G. – Visual Education, 1974
Descriptors: Academic Achievement, Child Development, Performance Factors, Television

Taillefer, Francis J.; And Others – Journal of Communication, 1974
This test of the use of videotape in courts is a part of a symposium on legislative and judicial communications. (CH)
Descriptors: Court Doctrine, Court Litigation, Courts, Criminals
Seguin, E. L.; And Others – Educational Broadcasting, 1974
A discussion of audience surveys conducted by Pennsylvania State University, and how they can be used to set priorities for public television. (HB)
Descriptors: Audiences, Programing (Broadcast), Public Television, Television Research
Stevenson, Robert L.; White, Kathryn P. – 1977
After critiquing the usual estimates of the importance of television as a source of news, the national audience for television news over a two-week period is identified from the 1974-1975 W.R. Simmons study (which uses a diary technique for gathering data). Analysis showed that, in the two-week period, 49% of the adult population did not watch a…
Descriptors: Adults, Information Dissemination, News Media, Newspapers

Greenberg, Bradley S. – Public Opinion Quarterly, 1974
Examines the relationship between agressive attitudes and violence on television, concluding that there is a positive correlation. (RB)
Descriptors: Aggression, Antisocial Behavior, Elementary Education, Elementary School Students