Consumer education encourages critical thinking, teaches life skills, leads to self-confidence and independence, improves the quality of life, produces better-informed citizens, helps the disadvantaged make the marketplace work in their favor, and provides businesses with educated customers. (SK)

Most consumers are relatively unaware of how automobile dealerships profit from automobile finance, insurance, and warranty arrangements. Consumers should consult an attorney when buying a car--one of the largest expenditures a person will ever make. (JOW)

Forty older and 60 younger adults were asked to estimate the level of discount expected in ads. Consumers were skeptical of implausible discounts. Implausible and highly plausible discounts had more influence on price perceptions than did discounts with low plausibility. (SK)

Purpose: This paper seeks to engage in an examination of "Quality in Business Education" (the QUBE project) with a specific brief to examine student involvement in the quality process. Design/methodology/approach: The work was carried out in conjunction with five partner institutions. The semantic distinctions between the terms…

A study conducted by "Money" Magazine in August 2006 found that students are not as financially literate as they ought to be. Teachers are now being challenged to find alternative strategies to educate students in the ways of personal finance. One component of personal finance that is particularly challenging is investments. In this article, the…

This chapter examines popular culture as a site of cultural resistance. Specifically, it explores how "culture jamming," a cultural-resistance activity, can be a form of adult education. It examines adult education and learning as it intersects with both consumerism and popular culture. Focus is placed on a growing social movement of individuals…

This article considers the role of English as the global language within the industrial-consumer paradigm. In the 21st century, the English language plays a different function in the global economy than it did during the 19th century when it was used as an instrument of cultural imperialism. Today, English serves as a vehicle for participation in…

Our paper deals with the relationship between sustainability, media advertisements and their effect on children. This topic is highly actual today, as the children of today, who grow up in front of the TV will be the consumers of tomorrow. The perpetual growth of consuming and gathering material goods is not serving the sustainable development.…

Student security is a composite social practice that includes the domains of consumer rights, entitlement to a range of welfare supports and pastoral care, and freedom from exploitation and discrimination. Three traditions shape the systems used for managing and regulating international student security in the nations that export education:…

Financial literacy refers to the ability to make informed judgements and to take effective decisions regarding the use and management of money. A baseline survey carried out by the Financial Services Agency (FSA) in 2006 highlighted many issues: (1) 29% of 16-4-year-olds said they would not know how to prepare and manage a weekly budget; (2) 19%…

This Congressional consumer publication, done in conjunction with the Continental Association of Funeral and Memorial Societies, was written to help consumers have the type of funeral they want at a cost they can afford. Guidelines are provided which will educate the funeral consumer before and during funeral planning. Also included in this guide…

These suggestions on using realia in the classroom should augment carefully conceived strategies for teaching concepts concerning the consumer in the economy, the consumer in the marketplace, and the consumer's decision-making processes. Realia can bridge the gap between abstract subject matter and functional applications. (BP)