Confronts the question of who the audience is for "children's" books and how the audience is determined. Considers publishers' attempts at identifying audience and empowerment of child readers as audience. Concludes that the voices of children need to be included in consideration of what such audiences will read in the effort to establish lifelong…

Considers how technical communication is included in accommodating the values and ethics of its many audiences. Presents an introduction and annotated bibliography of articles from technical writing and communication journals published over the past quarter century arranged in categories of professional, academic, and systematic approaches. (NH)

Applies M. Foucault's account of power-discourse and its relationship to its owners to aspects of late 19th/early 20th centuries, when new technologies have multiplied the capacity of power-discourse to intervene in lives. Identifies industrial urban crowd as a target for discourse; considers this conjunction in light of Foucault's theories.…

States that technical writers in the global pharmaceutical industry write for two audiences: regulatory agencies and healthcare practitioners. Contends that information products that address these audiences must balance the competing forces of business interests, market penetration, and the cultural variables of products so tied to people's…

Presents a comparative analysis of two pieces of computer-based interactive multimedia whose words are similar but visual structures different. Argues that the visual aspects of these texts are "idea" and "assertion," doing the work of "content" and "information." Suggests that educators need to expand or…

Reproduces a conversation among playwrights, directors, and dramaturges participating in the Bonderman/IUPUI (Indiana University Purdue University at Indianapolis) experience. Features their answers to six questions regarding new play development, its focus, and influence on the world of theater for young audiences. (PA)

Discusses the creation of an advertisement to catch the attention of the target audience: student readers. Notes the consideration of several important factors including: the product, the audience, the positioning, the principles, and the ingredients. Describes ways to get started and several points in approaching the design process. (SC)

Presents a comparative analysis of two pieces of computer-based interactive multimedia whose words are similar but visual structures different. Argues that the visual aspects of these texts are "idea" and "assertion," doing the work of "content" and "information." Suggests that educators need to expand or…

Describes infusing a non-western form or style of theatre into a play from the traditional American or European canon. Notes that the intention was not necessarily to accurately re-create complex and beautiful cultural theatre, but to spur the interest of the audiences and encourage them to delve deeper into those cultures. (SG)

The media role model was recently developed to frame how science faculty members can teach their students to write more effectively to lay audiences (14). An Opinion Editorial (Op-Ed) was introduced as a novel assignment for final-year physiology and pharmacology undergraduates. This second phase of this study, reported here, demonstrated the…

Since its unveiling in 2003, professors and college students have flocked to the virtual world of Second Life. Professors use Second Life to hold distance-education classes, saying that communication among students becomes livelier when they assume digital personae. Anthropologists and sociologists see the virtual world as a laboratory for…

This collection of 55 original concise monologs for teenage boys and girls to perform require no special settings and minimal props and costumes. The monologs in the collection are intended for use in speech competitions, variety shows, auditions, the classroom, and as discussion starters. The collection is divided into monologs for girls,…

The rate of speech in intercollegiate debate has been increasing and might have contributed to the proliferation of divisions in debate. The American Debate Association (ADA), National Parliamentary Debate Association (NPDA), American Parliamentary Debate Association (APDA), Cross Examination Debate Association (CEDA), National Education Debate…

Though after dinner speaking attracts fewer participants than most other categories at American Forensic Association tournaments, it can be one of the most fulfilling for those participating, coaching and listening. One of the reasons for the low participation rate is that judges offer vague and sometimes insensitive evaluations. Judges must not…

This paper examines the rhetorical factors behind the success of Ernest Angley, non-denominational televangelist in Akron, Ohio. After describing the historical background of Angley and Grace Cathedral, the paper identifies some of the dominant beliefs that Angley espouses in his preaching. The paper then explains how these themes work in…