The proposal put forward in this presentation centers on the use of the microcomputer for the generation of educational research, both as a powerful tool for information collection and as a means for analyzing the generated data. The microcomputer-based laboratory (MBL) principles described in this paper may be used in rural classroom settings as…

A study examined the status of research on effects of pictorial advertising and areas within the field which need additional work. The method of investigation was based on a model of memory, incorporating emotional, semantic, and episodic processing of information--focusing primarily on constructing a preliminary taxonomy of visual stimuli, a…

Visual processing of televised information was compared among 85 Japanese and 111 American boys and girls at the kindergarten and 4th-grade levels. The literatures on cognition and learning indicate that language and child rearing factors are more conducive to the development of iconic processing skills in Japanese children than in American…

A 1978 study (Torgesen, Bowen and Ivey) of the structure and modality variables of the Visual-Aural Digit Span (VADS) test was replicated to determine: (1) if the effects generalized across age; (2) if differences between simultaneous and sequential visually presented items were due to mode of presentation or the amount of study time; (3) the…

This study is to explore cinemagraphic and visual elements and their inter-relations through the reinterpretation of previous research and literature. The cinemagraphic elements of visual images (camera angle, camera motion, subject motion, color, and lighting) work as a language requiring a proper grammar for the messages to be conveyed in their…

A study used 18 television commericals, selected as representative of a variety of executional styles and products, and generated scores for each of them on 18 dimensions of structural variation. In addition, a multivariate analysis was used to examine the relations both among the dimensions and between these dimensions and some common measures of…

This study indicates that the way in which stories are presented to children (verbal versus pictorial) makes little or no difference in the children's comprehension or recall of the stories. Ninety-six kindergarten and second grade children either looked at a series of pictures (and were told they formed a story) or listened to the story through a…

THIS STUDY INVESTIGATED THE EFFECT OF CERTAIN ORAL-AURAL-VISUAL (OAV) STIMULI PROCEDURES ON DEVELOPMENT OF ACHIEVEMENT IN WRITTEN COMPOSITION (AND OTHER ENGLISH SKILLS) OF NINTH-GRADE STUDENTS IN BURRIS LABORATORY SCHOOL, BALL STATE UNIVERSITY. THE STUDY WAS BASED ON THE ASSUMPTION THAT THE PROFICIENT WRITER SAYS AND HEARS AT A SUB-VOCAL LEVEL…

INFANT SCRIBBLING ACTIVITY IS NOT SIMPLY PLAY. IT CONTRIBUTES TO THE DEVELOPMENT OF VISUAL ATTENTION AND PERCEPTION. YET, SCRIBBLING, UNLIKE WRITING IN THE COMMUNICATION SENSE, IS NOT MOTIVATED BY THE DESIRE TO INFORM, NOR TO SET DOWN THOUGHTS AND FEELINGS. THE EXPERIMENTAL HYPOTHESIS OF THIS STUDY WAS THAT THE MOTIVATIONS FOR SCRIBBLING ARE (1)…

Two experiments, designed to examine the developmental changes in the modification of visual memory by verbal information, are described in this paper. In both experiments, first, third, and fifth grade children and college students were shown slides of short episodes followed by oral questions. Questions either described or did not describe…

To relate scientific evidence with subjective interpretations relevant to the construction and appreciation of visual images, this paper reviews the literature pertinent to the processes involving the perception of visual images, the distinct functions of the left and right hemispheres of the human brain in recording and interpreting visual data,…

TO DETERMINE WHETHER ONE PROGRAMED VISUAL PRESENTATION MODE FACILITATES LEARNING BY CLARIFYING ASSUMED AMBIGUITIES IN VERBAL PRESENTATIONS AND WHETHER LEARNING TIME AFFECTS ACHIEVEMENT, FIVE CRITERIA WERE SPECIFIED--DRAWING, IDENTIFICATION (TRANSFER), TERMINOLOGY, COMPREHENSION, AND A COMPOSITE OF THESE. ALTHOUGH KNOWLEDGE PRE-TEST SCORES WERE…

In an attempt to explore a systematic approach to language expansion and improved sentence structure, echoic and modeling procedures for language instruction were compared. Four hypotheses were formulated: (1) children who use modeling procedures will produce better structured sentences than children who use echoic prompting, (2) both echoic and…

Four-, five-, and six-year-old children were used as subjects in this investigation. There were 192 experimental and 96 control children used, divided equally between the three age groups. The experimental children received a 1-minute pretest exposure procedure in which 1/4 of the children observed 4 two-dimensional stimuli (irregular pentagons),…