Campus public relations professionals offer advice for improving the effectiveness of public relations efforts by (1) setting behavioral goals; (2) targeting audiences carefully; (3) focusing appeals by making messages explicit; (4) connecting the public relations message with larger societal issues; and (5) reaching internal as well as external…

Presents four short interviews with some of the most respected names in children's literature: Jane Yolen, Kyoko Mori, Rita Williams-Garcia, and Joseph Bruchac. Discusses particular book subjects, how the writers came to be writers for children, new books, and characters described in the stories. (SC)

Suggests that narrative structure should be taught as a reminder that human life is interwoven with stories. Suggests educators teach students the power of narrative and its relationship to its audience and the context in which the story is told. Compares the OJ Simpson story with a famous Norwegian folktale to illustrate the role narrative plays…

Elaborates a model to analyze how contemporary journalism "creates" society--how it "modifies" a person's perspective of the world, enabling individuals to "share" crucial meanings about reality. Bases the model on the analysis of different narrative voices to capture some of the order of the contemporary discourse of…

Investigates the validity of the television industry's labeling of sensitive program content following the advent of the V-chip television ratings system. Examines programs for the nature and extent of portrayals of violence, sexual behavior and dialogue, and adult language. Suggests there are substantial limitations in the ability of the V-chip…

Clarifies the nature and definition of explanatory journalism. Distinguishes journalistic explanation from news analysis, interpretation, and investigation. Reveals, by using rhetorical analysis, that explanatory journalism within the journalistic profession is both praised and prized, evaded and reviled. Aims to set a clearer foundation for…

With the advent of English as a global language, the ability to write well in English across diverse settings and for different audiences has become an imperative in second language education programmes throughout the world. Yet the teaching of second language writing is often hindered by the great amount of time and skill needed to evaluate…

Understanding communication (of which individual events is a part) requires a triangle among theory-practice-criticism, and any missing component dramatically hinders understanding and ability. Students compete in, and judges judge, forensics to better enhance communication understanding and abilities. The process of oral interpretation requires a…

Written by two 15-year-old girls who have already seen their work published in various national magazines, this guide is the only resource for young writers written from the viewpoint of young writers. The guide covers everything from setting up a work space to getting organized to working with editors--it is a practical resource to help young…

A practical guide to designing and delivering interesting and effective presentations for adult audiences, this book covers the five stages of a presentation and offers tips for executing each one. The book discusses stage fright and how to use it, and it explores the use of macro maps for staying focused during presentations. The book also…

In March 1997 Marshal Applewhite and his band of 40 "web site building multidimensional New Agers" committed ritual suicide to pass through where physical bodies cannot go. A folklorist who belongs to an Internet current events newsgroup had been reading Applewhite's posted comments since 1995. On his web page, Applewhite noted how…

Original stories can provide a wealth of opportunity for forensics competitors. Original storytelling requires the sharing of a personal experience or family narrative that is adaptable to audiences differing in age and education. Community organizations and groups are invited to participate as audience members and vary from round to round.…

This paper explores three audience models which have traditionally animated American communications policy: the Effects Model, in which the audience is victim; the Marketplace Model, in which the audience is consumer; and the Commodity Model, in which the audience is a coin of exchange. In separate sections, the models are defined, their varying…

Focusing on oral communication and presentational speaking, this 34-item annotated bibliography contains sources of information that are primarily concerned with communicating in contemporary business and professional settings. The bibliography is divided into four sections: presentational, general, organizational communication, and miscellaneous.…

Tom Metzger and his white supremacist movement, the White Aryan Resistance, attempt to build support with working class whites and youth to create white working class solidarity and racial separation. Metzger uses videotapes as one of the methods of bringing his racist and conspiratorial message to his audience. One such vehicle is "Race and…