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Smith, Virginia Carter, Ed.; Hunt, Susan, Ed. – 1986
The 53 best articles from "Case Currents" on student recruitment marketing are presented. The importance of a marketing plan and ways to apply basic marketing principles to recruitment programs are explained. Eight sections cover: exploring the marketing concept; conducting market research and putting the data to work; reaching out to recruit…
Descriptors: Advertising, Alumni, Audiovisual Aids, College Bound Students
Johnson County Community Coll., Overland Park, KS. Office of Institutional Research. – 1987
In 1987, a study was conducted by Johnson County Community College (Kansas) in cooperation with local public school districts to determine the career and educational interests of the county's public high school students. Surveys were administered in class to 11,477 freshmen, sophomores, juniors, and seniors, requesting information on high school…
Descriptors: College Bound Students, College Choice, Enrollment Influences, Females
Orfield, Gary; And Others – 1984
This report to the Illinois Senate Committee on Higher Education assesses the extent to which students in metropolitan Chicago have real access to higher education and choice among postsecondary institutions. The chapters in part I address issues related to inequality in higher education in Chicago, providing analyses of the causes of inequality,…
Descriptors: Access to Education, Black Students, College Attendance, College Choice
Kemerer, Frank R. – 1982
An alternative approach to achieve short-time enrollment stabilization based in part on experiences at the State University of New York, Geneseo, is described. It is suggested that a short-range effort will not be enough to assure institutional vitality in the difficult years ahead. Short-range stabilization should be followed by the integration…
Descriptors: Administrative Policy, Admissions Counseling, Alumni, Change Strategies
Rosenfeld, Rachel A.; And Others – 1981
The extent to which students are well matched with the universities they attend was investigated. The outcome of the choice process was examined with cross-sectional data on students at two private (Northwestern and Chicago) and one public (Northeastern Illinois) Chicago metropolitan area universities. Between and within school variation in…
Descriptors: Academic Achievement, College Choice, College Environment, College Students
Hammack, Floyd Morgan – 1981
The college designations of over 5,800 recent graduates of 60 private secondary schools and the relationships between characteristics of these schools and the average selectivity of the colleges attended for each school were investigated. Aggregating all graduates, the data show considerable success in gaining admission to selective, prestigious…
Descriptors: College Admission, College Attendance, College Bound Students, College Choice
Alaska State Commission on Postsecondary Education, Juneau. – 1978
A survey of high school seniors was conducted in Alaska to provide a profile of Alaskan seniors and their postsecondary plans. A written questionnaire, consisting of 17 questions, was sent to all public secondary schools identified as having a twelfth grade and to all senior correspondence students. Responses represented 47 of the 51 districts,…
Descriptors: Academic Aspiration, Career Choice, College Bound Students, College Choice
Southern Regional Education Board, Atlanta, GA. Inst. for Higher Educational Opportunity. – 1970
A three-year project to investigate black student utilization of the public community college in the South began with a year-long study of the attitudes of black students enrolled in high schools and junior colleges in five communities. Trained interviewers talked at length with approximately 400 students and with teachers, parents, and community…
Descriptors: Admission Criteria, Black Community, Black Students, College Choice
Yohalem, Alice; Ridgely, Quentin B. – 1974
The study of educational and career aspirations of black youth who have grown up in a military environment (racially desegregated for almost two decades) was undertaken to provide a preview of gains that might result from wider desegregation. The researchers present portraits of the families of the children studied, discussing fathers' careers and…
Descriptors: Academic Aspiration, Aspiration, Black Education, Black Youth

Carpenter, P. G.; Western, J. S. – Australian Journal of Education, 1984
In an investigation of Australia's declining rate of college bound students, a social psychological model of academic attainment (linking students' social origins to school experiences, perceptions of others' support, self-assessment, and high schools seniors' aspirations and grades) is applied to the processes used by students in adjusting to…
Descriptors: Academic Achievement, Academic Aspiration, College Bound Students, College Choice
Colorado Commission on Higher Education, 2004
College is an investment in a student's future. Students who graduate from college earn, over the course of their working lives, on average a million dollars more than their peers who don't hold a college degree. A college education also provides students with an education that prepares them for civic participation in our democratic Republic.…
Descriptors: Paying for College, College Choice, College Bound Students, Eligibility
Colorado Commission on Higher Education, 2004
The College Guide to Colorado's Public Higher Education Institutions presents a snapshot of important information to guide students in choosing a college or university that is right for them. It helps students compare significant information on all the schools and the communities in which they are located. This guide is a tool available to…
Descriptors: Higher Education, Career Choice, College Choice, College Preparation
Cejda, Brent D.; Casparis, Cindy; Rhodes, Jeff – 2002
The number of Hispanic undergraduates enrolled in colleges and universities nationwide increased by 98% during the decade 1985 to 1995. Nevertheless, Hispanic student participation continues to lag behind that of the Caucasian and African-American population. Among high school graduates between 18 and 24, 32% of the Hispanic population was…
Descriptors: College Choice, College Faculty, College Transfer Students, Community Colleges
Andrews, Jana; McLean, Patricia – 1999
This resource kit provides information intended to assist Australian college students with psychiatric disabilities in understanding the effects of mental health issues on learning in the context of post-secondary education. The guide suggests a range of compensatory strategies that aim to optimize learning outcomes for students and considers how…
Descriptors: Academic Accommodations (Disabilities), Access to Education, College Choice, College Students
Geraghty, Mary – Chronicle of Higher Education, 1997
An annual national survey of college freshmen (n=251,232) indicates that more students are selecting colleges for financial reasons. More also expect to go to graduate school, adding pressure to find well-paying jobs. Students are reporting higher high school grades but showing less interest in undergraduate course content. Women take on more…
Descriptors: College Choice, College Freshmen, Decision Making, Extracurricular Activities