The 53 best articles from "Case Currents" on student recruitment marketing are presented. The importance of a marketing plan and ways to apply basic marketing principles to recruitment programs are explained. Eight sections cover: exploring the marketing concept; conducting market research and putting the data to work; reaching out to recruit…

In 1987, a study was conducted by Johnson County Community College (Kansas) in cooperation with local public school districts to determine the career and educational interests of the county's public high school students. Surveys were administered in class to 11,477 freshmen, sophomores, juniors, and seniors, requesting information on high school…

This report to the Illinois Senate Committee on Higher Education assesses the extent to which students in metropolitan Chicago have real access to higher education and choice among postsecondary institutions. The chapters in part I address issues related to inequality in higher education in Chicago, providing analyses of the causes of inequality,…

An alternative approach to achieve short-time enrollment stabilization based in part on experiences at the State University of New York, Geneseo, is described. It is suggested that a short-range effort will not be enough to assure institutional vitality in the difficult years ahead. Short-range stabilization should be followed by the integration…

The extent to which students are well matched with the universities they attend was investigated. The outcome of the choice process was examined with cross-sectional data on students at two private (Northwestern and Chicago) and one public (Northeastern Illinois) Chicago metropolitan area universities. Between and within school variation in…

The college designations of over 5,800 recent graduates of 60 private secondary schools and the relationships between characteristics of these schools and the average selectivity of the colleges attended for each school were investigated. Aggregating all graduates, the data show considerable success in gaining admission to selective, prestigious…

A survey of high school seniors was conducted in Alaska to provide a profile of Alaskan seniors and their postsecondary plans. A written questionnaire, consisting of 17 questions, was sent to all public secondary schools identified as having a twelfth grade and to all senior correspondence students. Responses represented 47 of the 51 districts,…

A three-year project to investigate black student utilization of the public community college in the South began with a year-long study of the attitudes of black students enrolled in high schools and junior colleges in five communities. Trained interviewers talked at length with approximately 400 students and with teachers, parents, and community…

The study of educational and career aspirations of black youth who have grown up in a military environment (racially desegregated for almost two decades) was undertaken to provide a preview of gains that might result from wider desegregation. The researchers present portraits of the families of the children studied, discussing fathers' careers and…

In an investigation of Australia's declining rate of college bound students, a social psychological model of academic attainment (linking students' social origins to school experiences, perceptions of others' support, self-assessment, and high schools seniors' aspirations and grades) is applied to the processes used by students in adjusting to…

College is an investment in a student's future. Students who graduate from college earn, over the course of their working lives, on average a million dollars more than their peers who don't hold a college degree. A college education also provides students with an education that prepares them for civic participation in our democratic Republic.…

The College Guide to Colorado's Public Higher Education Institutions presents a snapshot of important information to guide students in choosing a college or university that is right for them. It helps students compare significant information on all the schools and the communities in which they are located. This guide is a tool available to…

The number of Hispanic undergraduates enrolled in colleges and universities nationwide increased by 98% during the decade 1985 to 1995. Nevertheless, Hispanic student participation continues to lag behind that of the Caucasian and African-American population. Among high school graduates between 18 and 24, 32% of the Hispanic population was…

This resource kit provides information intended to assist Australian college students with psychiatric disabilities in understanding the effects of mental health issues on learning in the context of post-secondary education. The guide suggests a range of compensatory strategies that aim to optimize learning outcomes for students and considers how…

An annual national survey of college freshmen (n=251,232) indicates that more students are selecting colleges for financial reasons. More also expect to go to graduate school, adding pressure to find well-paying jobs. Students are reporting higher high school grades but showing less interest in undergraduate course content. Women take on more…