Addresses a critical aspect of enrollment management by providing a "conceptual training outline" based on relationship marketing and management principles for admissions recruiters and other appropriate enrollment staff. Provides a set of "Attitude Tools" to suggest how various training methods might benefit from a consistent…

Regardless of the setting, prospective students should put their best foot forward when they talk with admissions officers. Many college admissions programs refer to the campus encounter as an "information session" and tend to be less formal, but the students are well-advised to be prepared to promote themselves. (MLW)

Increased pressure to "position" the institution, create an image, and "structure" potential students' first impression of the college has caused admissions professionals to participate less in the institution's central mission. Competition among colleges has also overstimulated the higher education market and created confusing pricing schemes,…

Examined questionnaire responses from 222 current and 74 former admissions staff to determine influences, attitudes, and expectations of admission personnel. Found that current and former admission professionals were similar in many respects, the most obvious difference being salary. Admission professionals expressed dissatisfaction with salaries…

Based on information from survey data and personal interviews, offers 16 suggestions for college admission professionals from high school counselors. Concludes by asking college admission professionals to recognize the role played by high school advisors, to give advisors information they can use and pass on, and to consider the value of their…

Middle-managers, including registrar and admissions personnel, must continue to call attention to the need for professional development. The American Association of Collegiate Registrars and Admissions Officers and the regional and state organizations are challenged to define the need and respond appropriately. (MSE)

Enrollment management has come to be defined in structural terms when what is needed is an understanding of institutional academic context. Concentrating on which offices should be brought together to do enrollment work can lead to being stuck on structure, forcing the institution to reflect enrollment management rather than ensuring that…

A questionnaire was mailed to all 195 4-year colleges and universities, junior colleges, and professional schools in the New England states to obtain information about their attitudes and policies toward the admission of deaf students. Among the 70 percent of the schools who repsonded to the survey, policies towards deaf students who were able to…

Details the many roles and functions that emerged for both college and school counselors during the 1960s. Notes that it was the translation of member commitment into action during the 1960s that began to provide national prominence for the National Association of College Admission Counselors. (ABB)

The results of a 1982 survey of the structure and function of admissions committees in a sample of U.S. medical schools are described. Some changes in admissions committee composition were disclosed. These changes suggest a trend toward more democratic representation. (MLW)

This book is the first significant body of literature on ethics in college admission published by the National Association for College Admission Counseling. The series is a select compilation of articles on ethics published in the Journal of College Admission in 1998 and 1999. The book is a source of information for the beginning and experienced…

Discusses a survey made to determine the weight of high school accreditation on college admission policies and procedures. Tables. (RB)

Explored the relationships between the management styles of admissions officers (N=178), the recruitment activities of their units, and their level of goal attainment. Results indicated no significant relationships between management styles and office activities, or between management styles and success of admissions officers in recruiting or…

Discusses the home visit as an effective and underutilized recruiting method for colleges, citing the example of Eureka College's practice of visiting the homes of prospective students. (TE)

Notes that, for college students, first year is sometimes a hard transition for young adults to make. Suggests, therefore, that college admission officers' duty should not end when student returns his or her acceptance and deposit. Encourages officers to keep tabs on first-year students and help to make transition more successful with year-round…