The University of North Carolina at Chapel Hill undertook faculty development activities to increase awareness of community-engaged scholarship through campus dialogue and by assisting faculty members in acquiring skills for community-engaged scholarship. This article presents a case report describing activities and their impact. The activities informed campus-wide initiatives on promotion and tenure as well as the development of the university's new academic plan. Two lessons learned from the university's community-engaged scholarship faculty development activities include (1) incorporating these activities into existing campus programs helps institutionalize them, and (2) implementing these activities within broader institution-wide initiatives helps those initiatives and provides a wider forum for promoting community-engaged scholarship. (Contains 7 tables.)