Federal regulations to prevent deceptive advertising seek to balance the advertiser's freedom of speech with protection of the consumer. This paper discusses what the Federal Trade Commission (FTC) has done to regulate advertising and evaluates the adequacy of its controls. The commission uses cease-and-desist orders, affirmative disclosure,…

Twelve lesson plans on economics of marketing are presented in this performance-based curriculum unit for distributive education. This unit is self-contained and consists of the following components: introduction (provides overview of unit content and describes why mastery of the objectives is important); performance objectives; and unit outline…

This project designed and implemented an instructional unit in the production of television commercials in a distributive education program. In addition to providing students with a more comprehensive unit on advertising, the producing of commercials for products sold in the school gave them an opportunity to incorporate classroom theory into…

High school distributive education retail laboratories (school stores) provide practical experiences in an actual store environment. The manual presents information to assist coordinators in creating a distributive education retail laboratory or for improving an existing operation. Sections include preparing proposals to start a school store,…

This publication of the proceedings and recommendations of the Third National Adult Distributive Education Conference (held January 27-30, 1969 in Memphis, Tennessee) includes presentations made at the conference; occupational group reports; task force reports (Unemployed to Employment; Employment to Supervision; and Moving to Business Ownership);…

This revised manual in basic merchandise display for trainees in distributive education, together with a separate answer key, contains 23 self-study assignments, each with training objectives, questions to answer, and student projects. Developed by a distributive education coordinator, these assignments cover a wide range of topics, from the…

Designed as an integral part of a one-semester course in small business ownership and management for high school students, this second of two simulation games is intended to be introduced at the end of Unit 2, "The Market is People," and completed in Unit 3, "Dollars and Decisions." The game is divided into two…

Advisory committees, with representatives of various campus groups, have been effective in developing and maintaining working relationships between campus communities and bookstores that serve them. A committee often has more clout when confronting the administration on issues or with specific requests. (MLW)

Looks at what makes bookstores so successful today. Examines why exterior and interior spaces are important to libraries; how spaces support the library's mission, goals, and objectives; what libraries can learn from the retail market regarding bookstore merchandising and design; and how this information can benefit libraries. (Author/AEF)

New career opportunities exist for family and consumer sciences (FCS)professionals as traditional formats for shopping service, and information transition to a virtual environment. The requisite competencies and skills necessary for effective online operations are identified. Interactions with industry personnel and supporting literature revealed…

This report describes an application of the Instructional Systems Design (ISD) process to a product knowledge training project for Spectrum Healthcare Solutions, Inc., including the steps and substeps in the phases of analysis, design, development, implementation, and evaluation. The training project was designed to address the need for increased…

This committee report identifies the skills and knowledge required by employees in the marketing occupational area. It also provides performance objectives from which competencies and instructional objectives may be developed. Introductory materials include a list of committee members, statement of the marketing committee, information on marketing…

This curriculum guide was developed to help teachers use the new and current textbook adopted by Texas in 1991-92 for teaching the two-semester Marketing Education I course. The guide is organized in three sections. The first section contains information on using the guide: overview, sample lesson plans and other worksheets, suggestions for…

This publication contains 47 competitive events developed by 40 businesspeople who worked with 20 marketing education teachers. The events are intended for use at the Distributive Education Clubs of America State Career Development Conference. These events are divided into the following categories: advertising services; apparel and accessories;…

This wordbook was developed as a supplementary aid for both native Spanish speakers learning English and the English speaking who are learning Spanish. It contains definitions of selected words important to a particular trade or occupation--in this case creating exhibits and merchandising displays. The English spelling of the word defined is in…