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Peer reviewedJolly, Laura D.; Sisler, Grovalynn – Home Economics Research Journal, 1988
The study developed and evaluated computer simulations for teaching apparel merchandising concepts. Evaluation results indicated that teaching method (computer simulation versus case study) does not significantly affect cognitive learning. Student attitudes varied, however, according to topic (profitable merchandising analysis versus retailing…
Descriptors: Case Studies, Computer Assisted Instruction, Computer Literacy, Computer Simulation
Peer reviewedRudnik, Mary Chrysantha – Catholic Library World, 1984
Reviews development of bibliographic instruction in colleges and examines various components of such instruction (orientation, basic skills, course specialized skills, course-integrated study). Discussion of efforts to study user needs and to present library services as direct answer to these needs notes use of certain marketing techniques.…
Descriptors: Academic Libraries, Higher Education, Information Needs, Instructional Design
Download full textFederal Trade Commission, Washington, DC. – 2001
In a report issued in September 2000, the Federal Trade Commission reported that the motion picture, music recording, and electronic game segments of the entertainment industry intentionally promoted products to children that warranted parent cautions. This report responds to the request of the Senate Commerce Committee by focusing on advertising…
Descriptors: Adolescents, Advertising, Children, Compliance (Legal)
Federal Trade Commission, Washington, DC. – 2002
In a report issued in September 2000, the Federal Trade Commission contended that the motion picture, music recording, and electronic game industries had engaged in widespread marketing of violent movies, music, and games to children inconsistent with their own parental advisories and undermining parents attempts to make informed decisions about…
Descriptors: Adolescents, Advertising, Children, Compliance (Legal)
Peer reviewedGibbs, Annette; Jernigan, Miriam – NASPA Journal, 1980
Examines the extent that educational institutions can regulate face-to-face solicitation. Legal decisions indicate that: (1) regulation is not aimed at commercial content; (2) legitimate college interests include student privacy and the harm posed by high pressure sales tactics; and (3) alternatives for commerical information dissemination must be…
Descriptors: Business, College Students, Court Litigation, Educational Legislation
Helmken, Charles M. – CASE Currents, 1979
Posters' power in academic advertising to persuade and inform is successful when message and graphics are combined. Design principles and techniques are identified: symbolism, symbiosis, substitution, sequence, scale, silhouette, script, spectrum, and simplicity. Designers should avoid: typographic fog, color confusion, excessive elements, and…
Descriptors: Advertising, Art Expression, Commercial Art, Communication (Thought Transfer)
Meservey, Lynne – Child Care Information Exchange, 1990
Considers ways in which ancillary income can help child care centers recover losses resulting from discounts and increase income for child care centers. Ancillary income can be derived from service activities, enrichment programs, product sales, and fund raising. Such income depends on thorough evaluation, planning, staff involvement, and…
Descriptors: Ancillary School Services, Bookkeeping, Day Care Centers, Early Childhood Education
Peer reviewedSeebeck, Bill; And Others – Electronic Library, 1995
A panel of four conference presenters address issues related to paying for services provided through online systems. Discussion includes the following topics: metering devices; electronic/digital cash; working within existing banking/credit card structures; provision of payment mechanisms in countries without extensive credit card usage; and…
Descriptors: Banking, Credit (Finance), Credit Cards, Dial Access Information Systems
Multimedia Monitor, 1995
Reviews opportunities and market strategies for doing business on the Internet for businesses and customers in the information industry, and discusses uses of the Internet in the library and education field. Topics include: merchandising online electronic publishing; book sales; newspaper and periodical publishing; and selling products, computer…
Descriptors: Business, Computer Software, Education, Electronic Publishing
Children's Television Workshop, New York, NY. – 1982
The activities, research findings, and services of the Children's Television Workshop during a 3-month period are summarized. Research activities undertaken related to Sesame Street and staff meetings to disseminate that research are listed first; then, production completed or planned is outlined. Under community education services, the radio,…
Descriptors: Childrens Television, Community Services, Educational Television, Foreign Countries
Education Journal of the Institute for the Development of Indian Law, 1973
The Urban Indian Development Association (UIDA) was founded in 1969 upon the principle that Indian leadership is essential in solving Indian problems. The first Indian business development organization in this country, UIDA helps clients develop realistic plans for their first year of business operation, including sales, distribution, equipment,…
Descriptors: Administrator Education, American Indians, Business Education, Business Skills
MAURO, RALPH N.; AND OTHERS – 1966
THIS SUGGESTED OUTLINE FOR A COURSE ON RETAIL ORGANIZATION IS PLANNED FOR FIVE 2-HOUR SESSIONS ON (1) EVOLUTION OF RETAIL ORGANIZATIONAL STRUCTURE, (2) ORGANIZATION, INCLUDING CONCEPTS, PRINCIPLES, AND PRACTICES, (3) TYPICAL RETAIL ORGANIZATION PATTERNS, (4) ORGANIZATIONAL AND FUNCTIONAL ANAYSIS, INCLUDING MERCHANDISING, SALES PROMOTION, AND…
Descriptors: Administration, Adult Education, Adult Programs, Business
Arnold, Justine; Grogan, Jane, Ed. – 1980
This instructional handbook is one of series of ten packets designed to form a comprehensive course in nutrition for secondary students. This unit uses advertisements for products low in cholesterol as a link to a discussion of the nutrient, fat. It contains a page of teaching suggestions, a pre-test for the students, and factual nutrition…
Descriptors: Advertising, Body Weight, Cardiovascular System, Consumer Education
Campbell, Creola S. – 1978
An instructor's manual and student activity guide on general clerical work related to the consumer market are provided in this set of prevocational education materials which focuses on the vocational area of office occupations. (This set of materials is one of ninety-two prevocational education sets arranged around a cluster of seven vocational…
Descriptors: Behavioral Objectives, Clerical Occupations, Instructional Materials, Learning Activities
Northern Illinois Univ., DeKalb. Dept. of Business Education and Administration Services. – 1979
Designed to be used with the General Marketing Curriculum Guide (ED 156 860), this guide is intended to provide the curriculum coordinator with a basis for planning a comprehensive program in the field of marketing and to allow marketing and distributive education teacher-coordinators maximum flexibility. It contains job competency sheets in ten…
Descriptors: Banking, Business Administration, Communication (Thought Transfer), Credit (Finance)
