The author maintains that research dealing with the impact on children of violence on television is too often a substitute for action. (AK)

How to improve the design of research on the effectiveness of media." (Editor)

This study was designed to investigate four common voice qualities in a manner that allowed comparison between an audio-visual medium and an audio-only medium." (Author)

Finds 12 to 15 reader interest clusters across newspaper markets. (FL)

Reviews the history of WNTV, the oldest television broadcasting establishment in tropical Africa, concentrating on the environmental circumstances peculiar to developing nations. (FL)

The National Library Service for the Blind and Physically Handicapped (NLS) has undertaken an extensive evaluation of the cassette-braille concept to determine braille reader acceptance of the concept, in addition to possible technical refinements and cost reductions. Approximately 80 braille readers from four cities were selected as volunteer…

Newspaper editors in two Ohio communities cooperated in a counterbalanced design field experiment to test whether proportions of news items in seven content areas transmitted by wire services served to cue editors as to proportions that should be selected from each category. (FL)

Concludes that supermarket tabloid readers are not one homogeneous group with one set of needs and wants from newspapers. (FL)

Reviews advertising typography in general interest, special interest, and trade magazines and concludes that special interest magazine ads are making the most effort to be fashionable, but also have the greatest chance of having functional problems. (FL)

Reports that changing the cutlines of 22 controversial photographs significantly affected the response of readers for only four of the pictures. (FL)

Finds that the "settling loop" characterized by home buying affects newspaper subscription rates. (FL)