The Advertising Division section of the proceedings contains the following 14 papers: "The Effectiveness of Banner Advertisements: Involvement and Click-Through" (Chang-Hoan Cho and John D. Leckenby); "Messages of Hope: Developing Health Campaigns that Address Misperceptions of Breast Cancer Held by Women of Color" (Cynthia M.…

Personalization technology has become an important topic in e-commerce, fostered by the emergence of the relationship-marketing paradigm. But teaching e-commerce personalization technology is a challenging task, since it requires a balance between marketing and management and technical implementation issues that must be calibrated according to the…

This document contains 5 invited lectures, 34 refereed papers, 19 refereed poster abstracts, 10 special topics/invited papers, 15 workshops/ panel discussions, 6 graduate student papers, and 5 roundtables. Selected titles are as follows: "Biotechnology and the Consumer" (Flamm et al.); "Impact of Information on Consumers' Concerns…

Among the 25 refereed papers, 14 refereed poster sessions, 17 invited papers, and 14 panel/workshop sessions are the following: "Forces Driving Change in Food Safety" (Foreman); "Are Two Incomes Needed to Get Ahead Today?" (Walden); "Financial Manager Profile Scale" (Lytton, Grable); "Real World Financial…

This workbook was developed to help adult literacy students learn about health care resources in order to know how to keep themselves healthy, when they need to see a health professional, and where to go if they do need to see someone. It contains information sheets, student worksheets, and answers to the worksheets. The information sheets are…

Over 200 economics units submitted to the annual National Awards Program for Teaching Economics are described. Projects are arranged by academic level (primary, intermediate, junior high, senior high, and college and university) and subdivided by economic concept. Concepts covered include: economic wants, scarcity and choices, economic systems,…

These proceedings consist of 13 presentations, most of which are followed by responses or discussant comments. The papers include "Comparable Worth: Pay Equity or Road to Ruin?" (Ferber; discussants Braconi, Zick); "Measuring Financial Satisfaction" (Davis; discussant Lown); "Can Tools for Regional Economics Be Used to Assess the Export of Family…

These proceedings consist of 16 papers, some of which are followed by discussants' comments. They include: "Growing Older in a Rural Retirement Community" (Brokaw, Peters, Tripple; discussants Olson, Tucker; "An Interactive Computer Model for Achieving Personal Financial Goals" (Dilbeck, Hinds, Ulivi; discussants Burton, Peterson); "The Economics…

The proceedings contain 36 research papers and summaries/recommendations of 12 panels participating in the 1981 symposium, providing varied and extensive discussions about Hispanics in business, as consumers, and as managers. The materials are divided into five sections, each prefaced by a 1-4 page discussion highlighting the relevance of the…

This handbook was designed to help persons avoid consumer problems, handle their own complaints if they occur, and guide them to additional sources of help if necessary. The book can also be helpful to complaint handlers when they attempt to direct consumers to the appropriate source of assistance. The guide contains three general sections. The…

This module on basic automotive responsibilities is one of a series of modules designed to help students to become more self-sufficient in their personal and professional lives. This module contains teacher and student materials that are planned to take the student through the steps necessary for buying, maintaining, and using a motor vehicle.…

The selective, annotated bibliography provides junior high and secondary school teachers with an overview of current materials and resources in economics. Although the primary focus of the bibliography is on the teaching and learning of economics as a social science discipline, some materials also reflect trends in personal and consumer economics.…

This package contains a teacher's card catalogue of 100 lesson plans (on cards) dealing with individual life skills topics to be used with English-as-a-second-language students, plus a teacher's guide for using the lessons. The cards are directed toward a specific competency, with 20 cards in each of five Adult Performance Level (APL) areas:…

This manual presents an experiential methodology for teaching consumer affairs. It is intended primarily as a resource for consumer education teachers and group leaders. Part 1 of the book introduces a philosophy of education and presents a description of the teaching method. The method involves the use of small groups and techniques such as…

This competency-based preservice home economics teacher education module on societal changes affecting the consumer habits of individual living units is the first in a set of five modules on consumer education related to human development. (This set is part of a larger series of sixty-seven modules on the Management Approach to Teaching Consumer…