The literature concerning the corporate culture of the United States is a starting point for comparing the institutions of different cultures. However, teaching about the cultural context of business is not simply a matter of describing non-American companies in American terms, and American-born language teachers usually have little experience…

Eastern Michigan University has developed and recently approved for implementation a unique joint degree program offering a Bachelor of Business Administration and a Bachelor of Arts in Language and World Business. The program is a modification of two existing degree programs. The language degree is in applied German, French, Spanish, or Japanese…

Miami University's summer student exchange program with the Vienna School of Business and World Trade brings together American and Austrian students for six weeks on the Ohio campus. The Austrian students study primarily marketing and management but also English, technical and business writing, foreign languages, history, political science,…

A West German electronics corporation designed a workshop to provide managers with fast access to the American culture through the cues provided in American language. The aim was to promote more effective communication with American business partners through sensitization to American communication styles, their principal modes of expression, their…

To address the community need for international training for small business, Normandale Community College applied for and obtained a federal grant for a program to assist 20 small to middle-sized firms in increasing their export capabilities to the Netherlands and West Germany, countries to which Minnesota had already developed strong trade ties.…

The Management Computer Systems major at the University of Wisconsin-Whitewater, which is described in this report, is an integrated, intercollegiate undergraduate program designed to provide graduates with both general business skills and the technical computer skills required to bridge the technical-management gap widely reported in industry.…

This paper examines the use of community based economic impact studies as service learning tools for undergraduate business programs. Economic impact studies are used to measure the economic benefits of a variety of activities such as community redevelopment, tourism, and expansions of existing facilities for both private and public producers.…

This paper reports the results of assessment as an embedded learning opportunity through evidence from a course on Management and Spirituality for business students offered in 2002 and 2003 in the USA and Europe. It discusses how assessment can be strategically used to nudge students' minds through learning experiences that expand current mental…

This three-part curriculum for entrepreneurship education is primarily for postsecondary level, including four-year colleges and adult education, but it can be adapted for special groups or vocational teacher education. The emphasis of the three instructional units in Part I is understanding businesses. Unit A focuses on defining small business.…

This three-part curriculum for entrepreneurship education is primarily for postsecondary level, including four-year colleges and adult education, but it can be adapted for special groups or vocational teacher education. The emphasis of the eight instructional units in Part III is operating a business. Unit E focuses on personal (face-to-face)…

The following major papers and summaries of discussion are included in this report of a two-day conference on the improvement of the teaching of economics and business administration at liberal arts colleges. Should the Economics and Business Curriculum in a Liberal Arts College be Different? is the introductory address by Robert L. Bunting. H.…

Comprehensive business foreign language instruction must include cultural factors affecting the business environment of the target language. An example of a business German class illustrates the need for: cultural exchange with persons speaking the target language; review and eradication of stereotypes; and studying effects of cultural differences…

This study evaluated the degree to which college major (education or business) and student individual differences (sex, age, mathematics ability, and locus of control) are related to attitudes about computers. Results indicate education majors have less favorable attitudes about computers than business majors even with individual differences taken…

As learning technologies increasingly facilitate the internationalization of subject offerings, it becomes correspondingly important to try and ensure that the needs of diverse student groups are met and to provide for ongoing improvement of their learning experiences. A variety of evaluation procedures are valuable in this respect, particularly…

This essay examines the ways in which nonprofit universities increasingly emulate businesses, focusing on two of the most direct forms of emulation: the creation of internal university markets at the University of Southern California through adoption of variants of resource center management (RCM) and the privatization of public higher education…