A study was conducted as part of a program to develop and test an individual level communications model. The model proposes that audience members bring to communications situations a set of learned cognitive processing strategies that produce cognitive structural representations of information in memory to facilitate the meeting of the various…

The results of a study measuring the Central Life Interests (CLI) of public school teachers are presented. Elementary and secondary teachers responded to a questionnaire rating their attitudes as being job oriented, nonjob oriented, or as having no preference. Four subscales measured the attachment felt toward the informal social relations among…

A study was undertaken to investigate, from a uses and gratifications perspective, the effects of serious television drama shown in a foreign country. Specifically, the study examined the impact of "Roots," a highly acclaimed American television drama on slavery, in Great Britain and provided comparisons with the findings of…

Implications of Maslow's Need Hierarchy are considered in this paper, along with possible qualifications to the suggested structure and potential effects of superimposing relative deprivation theory onto the hierarchy as an approach to adult education. The interfacing of needs and alternative structurings is discussed in terms of two theories: (1)…

In addition to factors analyzed in previous media research, the following three new validity checks were examined in a study of the audience's perceived uses and gratifications: the effect of time differences between administrations in a study, a comparison of respondents who claim to be gratified with those who do not, and the link between media…

The basic parameters of intrinsic motivation to work are explored. Principles are sought relevant to ways of redesigning jobs to increase their intrinsic motivation properties and to avoid task overload and boredom. Coordinated field and experimental laboratory studies are described. (Author)

Employment satisfactions and dissatisfactions, with the accompanying levels of faculty morale and motivation, may be classified into 2 groups: those derived from the basic salary, and those derived from factors, practices and conditions not related to the salary, or so-called fringe benefits. This study was designed to identify and to…

This study was designed to determine whether personality need factors are related to college student satisfaction. Two-hundred twenty-six students in a small, church related college completed instruments designed to measure personality need factors and college student satisfaction. Canonical correlation analysis was used to analyze the student…

This paper provides information for the use of leaders concerned with the development of proposals and recommendations for national policy consideration and by delegates to the National White House Conference on Aging. The first four sections discuss the nature of the need for meaningful roles and activities in retirement, identify goals proposed…

Guidance administrators in 70 school systems were surveyed concerning their perceived level of authority in 24 areas of the guidance program and their perceived needs satisfaction on a Maslow-type scale. School system size and the respondent's position in the administrative hierarchy were used as independent variables to test effects upon…

Television is a large part of growing up in America, and a part that meshes in various ways with other influences. Teachers should understand it, and as the occasion requires, confront, correct, or take advantage of it. Research on television viewing yields five lessons. Television experience is an individual one, although there are definite…

Three experiments investigated the influence of positive and negative affect manipulations on children's preferences for small immediate versus large delayed rewards. (Editor)

Compared the extent to which relative deprivation, based on general social comparisons and perceptions of equity/inequity derived from specific comparisons in an intimate relationship, influenced the psychological well-being of 130 couples in one-job families and 135 couples in two-job families. Relative deprivation and inequity were associated…

Compared elderly parents with national sample of parents in childbearing years with respect to satisfactions and dissatisfactions of having children. Both groups saw children as satisfying needs for love, companionship, fun, and stimulation. Older group was more likely than younger group to report children fulfilling economic-utility needs.…

The exploitation of adjunct faculty is a disgrace to the academy. The prominence and indispensability of part-time faculty is obvious, yet they are rarely acknowledged or compensated for their mandatory contributions to higher education. This paper seeks to explicate how adjunct faculty are at risk and disempowered by a lack of respect…