Concludes that the daily newspaper field, despite its relatively constant total numbers, is in a constant state of flux. (RB)

Reports the results of two studies. The first determines that providing camera-ready copy is a cost-effective method of getting information published in newspapers. The second suggests that newspapers take longer to publish releases that are related to topics in the news. (MS)

Indicates that (1) newspaper competition had a significant impact on newspapers' use of color and graphics, (2) television competition had no impact, and (3) the number of newspapers in a group had only a limited relationship to the use of graphics and color. (JD)

Examines interpretation of Robert Frank's photographic essay (1) to discern the experiences evoked by the essay, (2) to establish the relationship between "projected" and "stated" interpretations, and (3) to determine the extent to which "stated" interpretations resemble "ideal" interpretations. (FL)

Tests James N. Rosse's model stating that there are layers of newspapers that compete with each other in a given area. Concludes that the effect of competition is greater for smaller newspapers and that newspaper executives see competition increasing in the next decade. (FL)

Contends that the trouble with communication research is fragmentation and too much low-quality and very little high-quality work. (PD)

A report on research conducted on problems actually experienced by university users of television." The focus is on three main areas: (a) student and staff opinions; (b) pre-testing of programmes: and (c) using examinations and other records to assess the educational effects of university teaching by television." (Author/AA)

This review of the literature discusses the relative effectiveness of what Schramm has called the "big media" (films, TV) and the "little media" (radio, discs, audiotapes). Twenty-eight references are appended. (Author/LLS)

Investigates the effectiveness of humor in advertising, comparative advertising, and consumer involvement with the product. Finds that humorous ads are more eye catching but less impressive and less sufficient in information than nonhumorous ads. Finds the performance of comparative ads is generally negative and especially so in the high…

Determines whether the public knows of the newspaper ombudsman's role, and probes the effects of calling a newspaper on public perceptions of the newspaper's interest in accuracy and correcting errors. Finds that people who call the ombudsman are satisfied with the response to their complaint. (RS)